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8 Marketing//





            SEAFOOD CONSUMPTION FLOURISHES IN


                                MEAT LOVING COUNTRY



                                          By Shirlene Maria Anthonysamy
          As one of the top meat consuming nations in the world, Pakistan has a seafood per capita consumption of 2kg,
          which is comparatively lower than other countries within Asia. However, this figure is likely to increase due to
          ongoing developments in terms of the variety and format of fishery products available in the domestic market.
          With close to 620 000 tonnes of fisheries production in 2019 (marine and inland), fisheries is an important sub-
          sector of agriculture and plays a significant role in the national economy as well as contributes towards the
          food security of the country. Furthermore, some 20% of the production enters international trade with the main
          markets being China, Taiwan, UAE, South Korea and Malaysia.
































          Introduction                                         of agriculture in Pakistan and plays a significant role in the
                                                               national  economy  as  well  as  contributes  towards  the  food
          According  to  reports  by  FAO,  the  growth  of  global  fishery   security  of  the  country  (Table  1).  The  major  fishing  areas
          production in 2019 is expected to remain flat primarily as a   are concentrated along the coasts of Sindh and Balochistan.
          result of trade tensions, while uncertainties loom for 2020.
          At  the  time  of  the  preparing  this  article,  this  prediction   Marine  capture  fisheries  constitute  the  major  share,  with
          is  increasingly  likely  to  materialise  not  only  due  to  trade   close to 65% share of total fishery production. Some 46 102
          restrictions, but also because the whole world and industries   tonnes of aquaculture production were recorded in 2019.
          across  the  globe  (including  fisheries)  are  grappling  with   Table 1: Total fishery production for the year 2019
          the impact of Covid-19. Nevertheless, it is safe to say that   (tonnes & Rps)
          fisheries  and  seafood  will  remain  an  integral  part  of  food
          security and a valuable protein source in consumers’ diets,                          2019
          including in countries where seafood does not constitute the                tonnes     Rps
          primary source of protein.                            Marine            383 768        141 120
                                                                Inland            234 921        107 100
          With close to 620 000 tonnes of fisheries production in 2019   Total    618 689        248 220
          (marine  and  inland),  fisheries  is  an  important  sub-sector




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