Page 81 - FINAL Combined CB2_Neat

P R O G R E S S O N M U N I C I P A L F Y 2 0 1 7 S T R A T E G I C P L A N A R E A S O F F O C U S

Key areas of focus for fiscal year 2017 (and corresponding successes) were:

• Support FIRM WIDE Geographic expansion efforts. Continue expansion of our police,
fire and possibly aquatic markets to a wider geography. Deliver services based on one
of the following three models:

1. MWL model – hired by the Municipality directly usually during the study phase,
help select local architect, be Owner’s Public Safety advisor throughout the
process.

2. Limestone model – hired by the Municipality to prepare bridging documents
and help select a design-builder to implement the project.

3. Rockford model – partnership with FGM as Design Architect and a local firm as
the Architect-of-Record.

Our objective is to not just do studies, but to be involved in a more significant part of
the project. We will endeavor to team with an E/A firm or small A/E firm.

In order to accomplish goals, begin by joining state and local associations, attending
state conferences (3-year commitment), subscribing to Onvia for other states, finding
local, politically well-connected partners (architects, contractors, etc.) in targeted
geographic regions. Potential targeted regions (subject to completing research as a
first step):

1. Expand radius around current offices (maybe 4-5 hours)

2. Houston, Dallas or Austin, Texas

We have continued to be successful in pursuing geographic expansion projects as
either prime (for studies) or as Design Architect partnered with a local Architect of
Record. We are working on a space needs study for the Racine, Wisconsin Police and
Fire Departments, are designing a new shooting range for Kenosha Joint Services,
Wisconsin (Kenosha County Sheriff’s Department and City of Kenosha Police
Department), and are working on a feasibility study for a Community Center in
Merrillville, Indiana.

We have joined many Wisconsin municipal and police associations, and have begum
attending their conferences. We are members of Onvia, a lead tracking service, in the
states of Illinois, Missouri, Indiana, Wisconsin and Texas. We continue to develop
relationships with local contractors, engineers and architects in Missouri, Wisconsin and
Indiana, and are beginning to in Texas.

• Support FIRM WIDE Resiliency efforts in developing a new “service”. Weave the
“resilient” story into our marketing materials and begin talking with our clients and
potential clients about the importance of resilient design in our everyday practice.