Page 53 - OSEP Management Module 5_Neat

Local community support

In preparing this proposal, the Coffs Harbour City Council and Northern
NSW Touch Association have conducted market research on a number
of fronts and the results of this research include:
• 85 per cent of Coffs Harbour’s 4000 registered touch football
players said they would be likely to spectate if the National Touch
League was held there
• 30 per cent of Coffs Harbour’s secondary school students said
they would like to spectate at the event
• 70 per cent of respondents (total 10000) stated that Coffs Harbour
could only benefit from hosting such a major event
• 95 per cent of Coffs Harbour accommodation houses and eateries
said that they would offer accommodation discounts to National
Touch League participants
• Coffs Harbour City Council stated that it would provide $5000
to the NSW and Northern NSW Touch Associations to assist in the
hosting of the event
• various TV, radio and print media in the region stated that they
would support the event
• 55 per cent of companies surveyed stated they might be interested
in providing some type of sponsorship arrangement
• 30 per cent of those surveyed stated they had never seen or
played touch football and they would like to see how the game is
played at the elite level.

Expected government support for the event
• Coffs Harbour City Council has pledged $5000 to assist in the
hosting of the event.
• Coffs Harbour City Council (who manage and own the Coffs
Harbour International Sports Stadium) has stated that it will provide
substantial discounts of hire rates for the initial 2 years of a 5
year agreement between the council and the Australian Touch
Association if a long-term arrangement can be made to have the
event hosted in Coffs Harbour.
• The Australian Sports Commission has allocated $35000 to the
Australian Touch Association for them to manage their major
events in 2004 (1 of which is the National Touch League).
• The NSW Department of Sport and Recreation has pledged $3000
to assist in the hosting of the event.
Total government financial assistance: up to $50000

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