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Over time, the cultural industry and culture are influenced by representative novel

technologies of that certain period. Human beings have developed various kinds

of technologies for their convenient lives, and the newly developed technologies

ultimately changed human cultures. The culture that people pursue has changed

from high culture to popular culture. Revolutionary technologies are not only being

used at the level of experts, but also at the level of ordinary people.

The impact of technology on culture in the era of the fourth industrial revolution

can be summarized in two ways. Based on the ‘indeterminate theory’ of the Fourth

Industrial Revolution, the technologies of the Fourth Industrial Revolution seemed

to only affect the promotion of cultural content, and that cultural contents would

not be able to be changed. However, after studying various cultural projects such

as video, games, printing, and new media, the new technologies of the Fourth

Industrial Revolution were able to bring about both changes in cultural content

and roles as promotional tools.

For the movie, Netflix promoted the movie through new technologies such as Big

Data. In addition, the broadcasting industry showed changes in contents such as

five senses experience-type contents through eXtended reality (XR) technology. In

the case of games, the content has changed due to the spread of streaming, and

in the case of printing, various printing techniques such as 3D printing, and creative

contents combining AI and human power have become possible. In addition, with

the advent of new media, communication with closer people has become possible

and contents have changed in various ways.

In conclusion, in the era of the Fourth Industrial Revolution, the task of the cultural

industry is to bring the advantages of the fourth industrial revolution technologies

to the fullest, changing cultural contents more colorfully and promoting them more

effectively.

9. Reference list or bibliography

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