Page 11 - THE NOTICEBOARD NEWSPAPER EDITION 68 MAY-JUNE 2021
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May - June, 2021                                                                                                                                                                                                Page 11
          Why Do Startups Fail? 5 Things to Avoid to Succeed                         As an entrepreneur, I’ve
                                                                                     As an entrepreneur, I’ve
                                                                                    painstakingly learned the
                                                                                    painstakingly learned the
                                                                                   importance of heeding the
                                                                                   importance of heeding the
       ·      You  make  your  MVP                                                  best business advice I’ve
                                                                                    best business advice I’ve
       shiny and glossy                      ·      You ignore your users          received from many of the
                                                                                   received from many of the
       Alright,  so  the  desire  to  jump   When  your  product  hits  the                  world’s top
                                                                                             world’s top
       from  an  idea  right  to  the  fully-  market, it's not the time to relax.      entrepreneurs. The
                                                                                        entrepreneurs. The
       fledged product is really strong.     Your users will be generating lots of  bottom line: It takes a lot
                                                                                    bottom line: It takes a lot
       You might have heard of an MVP        feedback about your app, you just       to start a business and
                                                                                     to start a business and
       approach,  but  you  decide  that     have  to  keep  your  ears  open!        grow it to profitability.
                                                                                      grow it to profitability.
                                                                                     Funny enough, the most
                                             Feedback  reflects  the  needs  of      Funny enough, the most
                                                                                      impactful lessons have
                                             your  customers,  and  it's  really  a   impactful lessons have
                                                                                      come from my biggest
                                             good idea to embrace some ideas.         come from my biggest
                                                                                          failures though.
                                             Your  customers  will  appreciate            failures though.
                                             that for sure.
                                                                                     “ Your time is limited, so
                                                                                     “ Your time is limited, so
                                             It's not a secret that 9 out of 10         don’t waste it living
                                                                                        don’t waste it living
       MVP  means  poor  quality  and        startups fail. The reasons might be    someone else’s life. Don’t
                                                                                    someone else’s life. Don’t
                                                                                     be trapped by dogma –
       horrible  UI.  Let  me  stop  you     deadly. But when you know what          be trapped by dogma –
       again  here  unless  you  want  to    mistakes  you  can  avoid,  chances      which is living with the
                                                                                      which is living with the
                                                                                     results of other people’s
       put  all  your  money  down  the      are  you'll  make  it  to  be  that  1   results of other people’s
                                                                                      thinking. Don’t let the
       drain.                                winning startup!                         thinking. Don’t let the
                                             Alyona Shokalo
                                                                                     noise of other’s opinions
                                                                                     noise of other’s opinions
       Remember that a startup goal is                                              drown out your own inner
                                                                                    drown out your own inner
       to  test  hypotheses?  An  MVP                                                     voice. And most
                                                                                          voice. And most
       approach perfectly fits this idea. I      Do you need a                          important, have the
                                                                                        important, have the
       feel that you want to build all the                                            courage to follow your
                                                                                      courage to follow your
       features,  but  it's  more                                                    heart and intuition. They
                                                                                     heart and intuition. They
       reasonable to define those ones  Business Plan?                               somehow already know
                                                                                     somehow already know
                                                                                      what you truly want to
       that  can  help  you  test  your                                               what you truly want to
       assumptions,  core  features.  If                   Call                     become. Everything else is
                                                                                    become. Everything else is
                                                                                            secondary.”
       you  see  a  feature  that  will  just                                               secondary.”
       slightly improve user experience         020 8131656                          – Steve Jobs, Co-founder,
                                                                                     – Steve Jobs, Co-founder,
       but doesn't play a key role in your                                            CEO, Chairman Apple
                                                                                      CEO, Chairman Apple
                                                                                                 Inc.
       product, get rid of it for now.                                                           Inc.
                                                                                      “Every time you state
                                                                                      “Every time you state
                                                                                    what you want or believe,
                                             Please Call us:                        what you want or believe,
                                                                                    you’re the first to hear it.
                                                                                    you’re the first to hear it.
                                                                                      It’s a message to both
                                                                                      It’s a message to both
                                              055 6533307                             you and others about
                                                                                      you and others about
                                                                                         what you think is
                                                                                         what you think is
                                                                                       possible. Don’t put a
                                                                                       possible. Don’t put a
                                              020 8131656                            – Oprah Winfrey, media
                                                                                       ceiling on yourself.”
                                                                                       ceiling on yourself.”
                                                                                     – Oprah Winfrey, media
                                                                                             proprietor
                                                                                             proprietor


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