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PERFORMANCE EFFICIENCY OF MALAYSIAN FOOTBALL CLUBS

USING BI-OBJECTIVE MCDEA CCR SUPER EFFICIENCY MODEL

NAME : SYAHMINA BINTI SHAIFUDDIN

SUPERVISOR : Dr. NAZHATUL SAHIMA MOHD YUSOFF

ABSTRACT PROBLEM STATEMENT OBJECTIVES

This study assesses the efficiency of 14 Operational and Competitive Struggles: To measure the efficiency score of 14

football clubs in Malaysia by using the

football clubs that compate in Malaysian Malaysian football clubs grapple with

Super League (MSL) 2023 season using unstable financial management, Bi-O MCDEA CCR Input-Oriented Model.

the Bi-Objective Multi-Criteria Data ineffective talent recruitment and To rank the most efficient football clubs

Envelopment Analysis (Bi-O MCDEA) CCR inconsistent on-field performance, in Malaysia by using Bi-O MCDEA CCR

Input-Oriented Super Efficiency Model. It undermining competitiveness despite Input-Oriented Super Efficiency Model.

evaluates how clubs transform limited MFL's transformative efforts.

resources such as market value, squad Weak Branding and Digital Presence: RESULT & DISCUSSION

size, and stadium capacity into valuable Lack of cohesive branding and poor

outputs like points, goals, and revenue. digital marketing strategies limit global

Data was analyzed using LINGO 20.0 and appeal, investor interest, and fan base PHASE 1: BI-O MCDEA CCR MODEL

results showed that only two clubs Johor expansion, reducing visibility and

Darul Ta'zim (JDT) and PDRM FC were sponsorship opportunities.

fully efficient. Next, JDT ranked highest

with a super-efficiency score of Limited Comparative Benchmarks:

1.2112930 and PDRM FC score Absence of robust benchmarks to

0.9999994.The DEA model proved compare Malaysian clubs with

effective for performance benchmarking Asian/Southeast Asian peers restricts

and resource utilization in Malaysian identification of weaknesses and

football. opportunities for improvement.

THE FLOWCHART OF THIS STUDY

METHOD & IMPLEMENTATION

Only two clubs : Johor Darul Ta’zim (JDT)

14 FOOTBALL CLUBS COMPETE IN MSL 2023 and PDRM FC achieved an efficiency score

of 1, indicating full efficiency.

PHASE 2: SUPER EFFICIENCY MODEL

JDT has a reputation for excellent

management, investment in facilities, and a

winning culture, which aligns with their Super

Efficiency score of 1.2112930 the highest.

PDRM FC operated with lower resource levels

compared to JDT but still achieved outputs

high enough to match their input scale,

qualifying as fully efficient.

CONCLUSION

The study identified Johor Darul Ta'zim

(JDT) and PDRM FC as the only fully

efficient clubs in the MSL 2023, with JDT

ranked highest using the Super Efficiency

Bi-Objective Multi-Criteria model.

DEA (Bi-O MCDEA) CCR DEA models proved effective in evaluating

Input-Oriented Model club performance, offering a clear

benchmark for improving operational

efficiency in Malaysian football.

The data will be Decision Making → Used to measure how

obtained from website efficiently football clubs

Transfermarkt (2024) Units (DMUs) (DMUs) convert resources RECOMMENDATION

and Wikipedia (2024). into performance outputs.

As this study involves a

total of six inputs and LIST INPUT & Super Efficiency (SE) Underperforming clubs should adopt best

outputs combined, OUTPUT USED practices from efficient clubs like JDT,

multiplying this by two Model focusing on financial planning, squad

yields twelve. management, and performance tracking.

Accordingly, fourteen → Applied to rank clubs Governing bodies like MFL and FAM should

DMUs are included in that were fully efficient support clubs through training, funding, and

the analysis, ensuring (efficiency score = 1) in structured development programs to raise

that DMUs evaluated is Phase 1

valid. overall league competitiveness.