Page 95 - BUKU MEDIA PEMBELAJARAN UNTUK GENERASI MILENIAL

BAB 3 METODE PENGEMBANGAN MEDIA PEMBELAJARAN

Terbukti, edisi ke-lima buku Branch & Tonia (2015) berjudul

Survey of Instrucional Design Models menjelaskan pentingnya
metode dan prinsip pemilihan media memang harus benar-
benar mengikuti perkembangan teknologi terkini. Mereka
mencontohkan dengan menyebutkan perkembangan teknologi
paling berpengaruh dalam keberlangsungan akses informasi
oleh masyarakat luas, termasuk pelajar, dan terutama dalam
bidang pendidikan. Kata mereka;
Wikipedia was launched in 2001. This online encyclopedia
often is now students’ go-to first choice for basic
information. Apple launched iTunes Music Store in 2003.
That year Skype also was launched, as was LinkedIn, the
professional networking site. Mark Zuckerberg took
Facebook online in 2004, marking the true beginning of
social media. Educators increasingly find educational value
in this platform. YouTube launched in 2005 While
entertainment predominates on YouTube, instructional
videos have a growing presence. This also is the year that
broadband connections surpassed dial-up. Twitter came
into being in 2006. It rapidly became a platform for sharing
ideas about education topics among professionals and
students. Apple released its first iPhone in 2007 and created
the App Store the next year, 2008. Education apps have
rapidly become a major category, tapped by users –
students, parents, and teachers- at all levels. Facebook
reached 400 million active users in 2010, only six years after
its launch. Pinterest and Instagram were both launched this
year. Apple also brought out the first iPad this year,
inaugurating the age of tablet computing. Other
manufacturers followed Apple’s lead. In 2011 Twitter and
Facebook played a large role in pro-democracy revolts in the
Middle East, demonstrating the communicative power
of social media. By 2012 Facebook had reached one billion
monthly active users. By 2013 a majority of Americans (56%)
owned a smartphone, and many would say it was the
primary way they accessed the Internet (Branch & Tonia,
2015).

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