Page 89 - Jostens Yearbook_Adviser Guide

PROS WHO KNOW

COLOR

4.3 MODULAR DESIGN By modifying photo boxes to create content modules, more Along with typography choices, an
topics and more students can be covered.
The new design features 44 faces, 26 photos, 150 survey effective color strategy helps set
the tone of your concept. Selecting
participants, 10 storytelling quotes and one story with a specific color palette creates a
Getting creative with coverage makes a big difference, quotes. These mods use a greater number of photos and strong, cohesive visual trademark
take on creative display presentations like photo montages,
especially in smaller yearbooks. At the club and middle school instead of a traditional single, large photo block. that pulls the book together. Even
a large palette can help limit your
level, resources can be limited and therefore yearbooks are color choices on a spread. Selecting
PHOTO BOXES ARE MODIFIED
often smaller, making every inch on every page count. headline and graphic color from
the photos on the spread definitely
Modular layouts often use several story packages, each containing copy and photos, increases the overall look of design,
on each page or spread. With a contemporary look and feel, these designs maximize but the cohesiveness of the book
coverage, by reaching more students on each yearbook spread and addressing a wider might suffer.
variety of topics.

Modular design transforms standard photo blocks
into modular mini layouts. It is an effective way to

include more students on each spread.
AFTER

Students can master modular design by taking a standard layout and converting it.
Take the page design featured in section 4.2. It featured 26 faces, 13 photos, and
one story with quotes. That’s solid coverage, but if designers transform even just a few
of the singular photo blocks into modular mini layouts, coverage is enhanced.
Tina Cleavelin, CJE
BEFORE Creative Accounts Manager,
Jostens

In addition to improving coverage, modular design
also has personality, giving a publication a more modern
feel. Stories and photos become creative design elements,
allowing for few or many topics to be covered on each
double-page spread. Quick Reads are employed, adding
typographic and visual enhancement of stories with lists,
questions/answers, data boxes and infographics.

88 SECTION 4.3 MODULAR DESIGN