Page 90 - Jostens Yearbook_Adviser Guide
P. 90

MAKE IT EASY: USING THE MOD STARTERS                                                                                           TYPOGRAPHY BASICS                                                          4.4

                 Like the Jostens Story Starters for writing, Mod Starters, which are found in the Yearbook Avenue Digital
                 Classroom, give your design team a jump start on creating a module.
                 With categories like firsts (first day of school, first time on a plane) or topics ranging from natural disasters              Since many staffs may not have the time to really dig into
                 to teacher flashbacks, Mod Starters help get designers thinking inside the box, planning what to include in
                 their module.                                                                                                                  typeface design, they should focus on the most important

                 Generic Mod Starters have a blank template. Students can use the template to brainstorm interview questions,                   consideration: readability. Club and middle schools, especially,
                 survey or poll content, and photo possibilities as part of planning for their module design. After they determine              should focus on keeping it simple.
                 what content would be ideal to include in their module, they can sketch ideas using the grid sheet on the back.
                                                                                                                                                If a type design calls too much attention to itself, the message
                     2sides 2sides                                                                                                              might be overlooked. A conservative font might communicate
                     There are
                           There are
                   MOD STARTER                                                  MOD STARTER                                                     content more effectively than a wild decorative font.
                           more than
                    more than
                                   TO EVERY STORY
                            TO EVERY STORY
                        Facts, figures and feelings
                                Topic:
                   Content Formats:  Facts, figures and feelings  Created by:  THERE ARE   Facts, figures and feelings  Incorporate font and color palette choices as
                                                                                         well as any predetermined verbal and visual
                                                                            complement photographs to convey the life
                              complement photographs combined
                       complement photographs combined             MORE THAN  experiences of your readers.  cool tools to set the tone for your individual
                   Verbal...     in either a news feature story             This multi-faceted approach to storytelling   packages and the total spread.
                   •  headlines    in either a news feature story   2 SIDES              Once you have completed your Story Starter
                   - primary & secondary    or separate packages to relate                                                   encourages an inclusive approach to yearbook   planning sheet, sketch your module design
                                 or separate packages to relate
                   - sub-headlines & labels                                 coverage, content and graphic design.
                   •  feature stories   the life experiences of your readers.  TO EVERY STORY  Consider your readers’ preferences and   here, making sure it will blend with other
                               the life experiences of your readers.
                                                                                         spread packages.
                    l
                   -  ead-in, meaningful quotes, transitions,
                    conclusion                                              patterns as well as all verbal/visual options as
                                  This multi-faceted approach
                   •  captions   This multi-faceted approach                                you allow your content to drive your design.
                   -  dent, summary, expanded, collection,
                    i
                                to storytelling fits the fast-paced
                    quote, group  to storytelling fits the fast-paced
                   •  quick reads/infographs    and inclusive approach to yearbook
                        and inclusive approach to yearbook
                   -  figures: table, ratings, index, listing, stats,   There are
                    chart, scoreboard, pie chart, bar graph  coverage, verbal and visual content                                       2sides
                        coverage, verbal and visual content
                     -  facts: fact box, listing, top 10, summary   more than
                                     and graphic design.
                    points, checklist, how-to’s, informational    and graphic design.
                    map, diagram, definitions, glossary, profile  TO EVERY STORY
                     -  opinions: quotes, anecdotes, question/
                        Consider your readers’ preferences
                    answer, for/against, personal narrative,   Consider your readers’ preferences                                         Facts, figures and feelings
                    journal, advice, calls to action  and patterns as well as all verbal/  complement photographs combined
                         and patterns as well as all verbal/
                     -  time: schedule, calendar, timeline  in either a news feature story
                     -  nteractive: fill-in, matching, connect the dots,   visual options as you allow                                           or separate packages to relate
                    i
                           visual options as you allow
                    color an object, check test, crossword puzzle,
                               your content to drive your design.
                    word search, quiz  your content to drive your design.  the life experiences of your readers.
                   Visual...   Incorporate font and color palette   This multi-faceted approach
                   • dominant photograph(s) Incorporate font and color palette   to storytelling fits the fast-paced
                   • secondary photograph(s)  choices as well as any predetermined   and inclusive approach to yearbook
                   •  types of photos  choices as well as any predetermined   coverage, verbal and visual content
                   - action  verbal and visual cool tools to set just the   and graphic design.
                            verbal and visual cool tools to set just the
                   - reaction
                   - photo-journalistic   right tone and mood for your individual   Consider your readers’ preferences
                      right tone and mood for your individual
                   - reference: group shots, portraits, illustration   and patterns as well as all verbal/
                        package as well as the total spread.

                   - icon: staged to show something specific   package as well as the total spread.
                   -  scrapbook: show people in a posed, yet   visual options as you allow
                                Once you have completed your
                    storytelling situation           your content to drive your design.
                   •  photo treatments   Once you have completed your
                   - subjects: single subject, small or large group   story starter planning sheet, sketch                                      Incorporate font and color palette
                        story starter planning sheet, sketch
                   - group shapes: vertical, horizontal, square   choices as well as any predetermined
                   - story collections: montage, collage, series  your module design here making sure                    verbal and visual cool tools to set just the
                       your module design here making sure
                   -  odd-shaped special techniques: cut-out
                    background, silhouette, mortise single shot it will blend with other spread packages.  right tone and mood for your individual
                      it will blend with other spread packages.
                   • typographic logo, art logo      package as well as the total spread.
                   • art illustration                Once you have completed your
                         MOD  MOD                  it will blend with other spread packages.
                                                    story starter planning sheet, sketch
                                                    your module design here making sure
                           Starter Starter
                                          FACTOID
                                                                    QUIZ
                                                                         CALLOUT FILL IN THE BLANK
                                                       CHART
                                                             QUIZ
                                                CHART
                       BIO BOX  BIO BOX  FACTOID Q&A  TIMELINE  TIMELINE  CHECKLIST  CHECKLIST  CALLOUT FILL IN THE BLANK  STEP BY STEP  How to  STEP BY STEP  RATING MAP  RATING
                                                                                      MAP
                              Q&A
                                                     MOD  The perfect concert
                                                         one for the
                                       MON  No homework due   MON  No homework due   The perfect concert  Starter  one for the  How to   My parents lived five time   My parents lived five time
                                                                 BOOKS
                                                                            make a
                                                                                  make a
                                                          BOOKS
                                               and starting off with a
                                        fresh slate  $1.
                                                                                     on your ACT
                                   $1.
                                    29
                            If you could relive any   If you could relive any   and starting off with a  29  fresh slate   requires…  Q&A requires…  “I did a ‘Breakfast at Tiffany’s   “I did a ‘Breakfast at Tiffany’s   on your ACT  zones and 6,231 miles   zones and 6,231 miles
                                                                                          from me.
                                                                                    “I took one of those
                                                                              QUIZ
                                                                             “I took one of those
                                                                                    from me.
                                                                TIMELINE
                                                                        CHECKLIST
                                                                     The most memorable thing
                            moment from last   moment from last   Biology lab notes and   TUES  Biology lab notes and   BIO BOX  FACTOID  costume. I don’t know anyone   CHART costume. I don’t know anyone   The most memorable thing  CALLOUT FILL IN THE BLANK  STEP BY STEP  MAP  RATING
                                                                       ALICIA HAWLEY JUNIOR
                                                                ALICIA HAWLEY JUNIOR
                                                                      who smokes so it took forever to
                             lori|jones
                                                                who smokes so it took forever to
                                   year,what would it be?
                                                           “The right music for
                                                                No homework due
                                                                       The perfect concert
                                        homework in math and
                      lori|jones  year,what would it be?  cost of song on iTunes  TUES cost of song on iTunes  homework in math and   “The right music for  If you could relive any  1. When was the school founded? 29  MON 1. When was the school founded?  find that long cigarette thingy,”  one for the BOOKS  “I did a ‘Breakfast at Tiffany’s   prep classes CMU.”  How to   on your ACT  My parents lived five time
                                                                                        make a
                                                                                    Felicia Symcox | 12
                                               social studies
                                                                and starting off with a
                                                                            about prom was
                                                                              Felicia Symcox | 12
                                                                                            zones and 6,231 miles
                                        social studies
                                                                  a. 1923  b. 1945  c. 1879
                                                                find that long cigarette thingy,” d. 1982
                                                            $1.
                                                                       requires…
                                         More than 10
                                                                fresh slate
                                                           my instrument”
                                                                Biology lab notes and
                                   Beating the
                                                                                    “I took the test 4 times.”
                                                                                         First week of school
                                                                             prep classes CMU.” ALICIA HAWLEY JUNIOR
                        JUNIOR  JUNIOR  More than 10   Choir concert after drama   WED  Choir concert after drama   my instrument”  moment from last    a. 1923  b. 1945  c. 1879  d. 1982  TUES 2. The class of 2013 is the largest ever?  about prom was   costume. I don’t know anyone   The most memorable thing   “I took one of those   from me.  First week of school
                                                          cost of song on iTunes
                                                          True  jenna mclung | 12
                                                                homework in math and
                                               rehearsal; homework will
                                                                            ______________.
                            Beating the
                                                                                         prep classes CMU.”
                                                       year,what would it be?
                                                                                who smokes so it took forever to
                                                                        “The right music for
                                        rehearsal; homework will
                                                    jenna mclung | 12
                                                                                         Felicia Symcox | 12
                      birthday: 9|20|88     birthday: 9|20|88  billion songs were   WED billion songs were   just have to wait  lori|jones JUNIOR  2. The class of 2013 is the largest ever?    social studies  True   False  ______________.    1. When was the school founded? “I took the test 4 times.”  about prom was  Jon Lopez | 12  Homecoming week  Homecoming week
                                                                                find that long cigarette thingy,”

                                                                              Jon Lopez | 12
                                                            False
                                                            More than 10
                                                                             a. 1923  b. 1945  c. 1879  d. 1982
                                        just have to wait
                                                                                                After loss to Jones
                                                                                                 First week of school
                                                                Choir concert after drama
                                   seniors in tug-o-
                                                                        my instrument”
                            seniors in tug-o-
                                                                                         After loss to Jones
                      fav food:  pizza     fav food:  pizza  downloaded this year.  downloaded this year.  Catch-up on yesterday’s     birthday: 9|20|88  Beating the  3. How many faculty members are alumni? WED 3. How many faculty members are alumni?  jenna mclung | 12  2. The class of 2013 is the largest ever?  ______________.    “I took the test 4 times.”  In the rain Homecoming week
                                                                rehearsal; homework will
                                        Catch-up on yesterday’s
                                                                            True  One word to describe my
                                                           billion songs were
                                                                                         In the rain
                                                                just have to wait

                                   war during the
                                                                             False
                      fav band:  korn     fav band:  korn  “I spent nearly $357   THURS “I spent nearly $357   THURS  assigments and complete  fav food:  pizza “Great friends to  seniors in tug-o-   a. 10   b. 4  “Great friends to     a. 10   b. 4  c. 17   d. 2  One word to describe my   3. How many faculty members are alumni?  One word to describe my   Coach in bad mood  Coach in bad mood
                                                                                          Jon Lopez | 12
                                        assigments and complete
                                                                                                 After loss to Jones
                                                                                    “I got lucky. I still think
                                                                             “I got lucky. I still think
                            war during the

                                                          downloaded this year.
                                                                Catch-up on yesterday’s
                                                             d. 2
                                                            c. 17
                                                                                                 In the rain
                                               lab after school

                                                                assigments and complete
                                                                              d. 2
                                                                                         After injuries
                                                           play for”
                      fav color:  black     fav color:  black  spring carnival  lab after school  Vocabulary quiz and social  fav band:  korn  war during the   “I spent nearly $357   THURS  4. The first mascot was:  date would be  “Great friends to     a. 10  date would be   they gave me the wrong   “I got lucky. I still think   After injuries Coach in bad mood
                                                                             c. 17
                                                                            b. 4
                                                                lab after school

                                                                             they gave me the wrong
                            spring carnival
                                                  fav color:  black
                                        Vocabulary quiz and social
                                                                                                 After injuries
                                                                                         Any practice
                      fav class:  physics     fav class:  physics  on music this year,”  on music this year,”  FRI  studies presentation over     fav class:  physics play for”  spring carnival 4. The first mascot was:    a. Indian b. Trojan c. Lynx  d. Pirate  play for”  4. The first mascot was: scores.”  date would be   they gave me the wrong   Any practice Any practice
                                                                                    scores.”
                                                           on music this year,”
                                                                Vocabulary quiz and social
                                                                             a. Indian b. Trojan c. Lynx  d. Pirate
                                   Bob Clipson
                                        studies presentation over
                                                                                         scores.”
                                                           a. Indian b. Trojan c. Lynx  d. Pirate
                                                           john moore | 11
                                                                                                 _______________
                            Bob Clipson
                                                                        john moore | 11
                                                     john moore | 11
                                                                studies presentation over
                                                                               1. A, 2. FALSE, 3. B, 4. A ______________.
                                                       Bob Clipson
                                                                                    ______________.
                                                                                         _______________ JUAN BALDERA|10
                                                                                         JUAN BALDERA|10
                                                                                    Amanada Pearce | 12
                      fav show:  simpsons     fav show:  simpsons  Elliott Bell | Freshman  FRI Elliott Bell | Freshman  How do you spend your check?    fav show:  simpsons How do you spend your check?  Elliott Bell | Freshman  1. A, 2. FALSE, 3. B, 4. A  FRI  World War II  How do you spend your check? ______________.  Amanada Pearce | 12  JUAN BALDERA|10  Amanada Pearce | 12  _______________
                                               World War II
                                        World War II
                                                                     1. A, 2. FALSE, 3. B, 4. A
                                                                                                                                                Glenbrook South High School, IL
                 FEELING A LITTLE STUCK WITH MOD IDEAS?                                                                                         Text alignment impacts its readability. Traditional left alignment is the most reader-
                                                                                                                                                friendly and most common. Right alignment, while a nice design choice, is not generally
                 Some staffs use professional publications like magazines and catalogs to draw inspiration for module design and                recommended for body copy, but works well for captions. Centered and justified text
                 planning. The quick-read style of periodicals helps students visualize the delivery of their content in new ways.              have inconsistent line and character spacing, and are primarily used for headlines and
                                                                                                                                                secondary headlines.
        90       SECTION 4.3    MODULAR DESIGN                                                                                                                                                                                   DESIGN      91
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