Page 91 - Jostens Yearbook_Adviser Guide
P. 91

MAKE IT EASY: USING THE MOD STARTERS  TYPOGRAPHY BASICS                                         4.4

 Like the Jostens Story Starters for writing, Mod Starters, which are found in the Yearbook Avenue Digital
 Classroom, give your design team a jump start on creating a module.
 With categories like firsts (first day of school, first time on a plane) or topics ranging from natural disasters    Since many staffs may not have the time to really dig into
 to teacher flashbacks, Mod Starters help get designers thinking inside the box, planning what to include in
 their module.        typeface design, they should focus on the most important

 Generic Mod Starters have a blank template. Students can use the template to brainstorm interview questions,   consideration: readability. Club and middle schools, especially,
 survey or poll content, and photo possibilities as part of planning for their module design. After they determine   should focus on keeping it simple.
 what content would be ideal to include in their module, they can sketch ideas using the grid sheet on the back.
                      If a type design calls too much attention to itself, the message
 2sides 2sides        might be overlooked. A conservative font might communicate
 There are
 There are
 MOD STARTER  MOD STARTER  content more effectively than a wild decorative font.
 more than
 more than
 TO EVERY STORY
 TO EVERY STORY
 Facts, figures and feelings
 Topic:
 Content Formats:  Facts, figures and feelings  Created by:  THERE ARE   Facts, figures and feelings  Incorporate font and color palette choices as
 well as any predetermined verbal and visual
 complement photographs to convey the life
 complement photographs combined
 complement photographs combined        MORE THAN  experiences of your readers.  cool tools to set the tone for your individual
 Verbal...  in either a news feature story   This multi-faceted approach to storytelling   packages and the total spread.
 •  headlines    in either a news feature story   2 SIDES  Once you have completed your Story Starter
 - primary & secondary    or separate packages to relate                                                   encourages an inclusive approach to yearbook   planning sheet, sketch your module design
 or separate packages to relate
 - sub-headlines & labels  coverage, content and graphic design.
 •  feature stories   the life experiences of your readers.  TO EVERY STORY  Consider your readers’ preferences and   here, making sure it will blend with other
 the life experiences of your readers.
 spread packages.
 l
 -  ead-in, meaningful quotes, transitions,
 conclusion   patterns as well as all verbal/visual options as
 This multi-faceted approach
 •  captions   This multi-faceted approach                                you allow your content to drive your design.
 -  dent, summary, expanded, collection,
 i
 to storytelling fits the fast-paced
 quote, group  to storytelling fits the fast-paced
 •  quick reads/infographs    and inclusive approach to yearbook
 and inclusive approach to yearbook
 -  figures: table, ratings, index, listing, stats,   There are
 chart, scoreboard, pie chart, bar graph  coverage, verbal and visual content                                       2sides
 coverage, verbal and visual content
   -  facts: fact box, listing, top 10, summary   more than
 and graphic design.
 points, checklist, how-to’s, informational    and graphic design.
 map, diagram, definitions, glossary, profile  TO EVERY STORY
   -  opinions: quotes, anecdotes, question/
 Consider your readers’ preferences
 answer, for/against, personal narrative,   Consider your readers’ preferences                                         Facts, figures and feelings
 journal, advice, calls to action  and patterns as well as all verbal/  complement photographs combined
 and patterns as well as all verbal/
   -  time: schedule, calendar, timeline  in either a news feature story
   -  nteractive: fill-in, matching, connect the dots,   visual options as you allow                                           or separate packages to relate
 i
 visual options as you allow
 color an object, check test, crossword puzzle,
 your content to drive your design.
 word search, quiz  your content to drive your design.  the life experiences of your readers.
 Visual...  Incorporate font and color palette   This multi-faceted approach
 • dominant photograph(s) Incorporate font and color palette   to storytelling fits the fast-paced
 • secondary photograph(s)  choices as well as any predetermined   and inclusive approach to yearbook
 •  types of photos  choices as well as any predetermined   coverage, verbal and visual content
 - action  verbal and visual cool tools to set just the   and graphic design.
 verbal and visual cool tools to set just the
 - reaction
 - photo-journalistic   right tone and mood for your individual   Consider your readers’ preferences
 right tone and mood for your individual
 - reference: group shots, portraits, illustration   and patterns as well as all verbal/
 package as well as the total spread.

 - icon: staged to show something specific   package as well as the total spread.
 -  scrapbook: show people in a posed, yet   visual options as you allow
 Once you have completed your
 storytelling situation  your content to drive your design.
 •  photo treatments   Once you have completed your
 - subjects: single subject, small or large group   story starter planning sheet, sketch                                      Incorporate font and color palette
 story starter planning sheet, sketch
 - group shapes: vertical, horizontal, square   choices as well as any predetermined
 - story collections: montage, collage, series  your module design here making sure                    verbal and visual cool tools to set just the
 your module design here making sure
 -  odd-shaped special techniques: cut-out
 background, silhouette, mortise single shot it will blend with other spread packages.  right tone and mood for your individual
 it will blend with other spread packages.
 • typographic logo, art logo  package as well as the total spread.
 • art illustration  Once you have completed your
 MOD  MOD   it will blend with other spread packages.
 story starter planning sheet, sketch
 your module design here making sure
 Starter Starter
 FACTOID
 QUIZ
 CALLOUT FILL IN THE BLANK
 CHART
 QUIZ
 CHART
 BIO BOX  BIO BOX  FACTOID Q&A  TIMELINE  TIMELINE  CHECKLIST  CHECKLIST  CALLOUT FILL IN THE BLANK  STEP BY STEP  How to  STEP BY STEP  RATING MAP  RATING
 MAP
 Q&A
 MOD  The perfect concert
 one for the
 MON  No homework due   MON  No homework due   The perfect concert  Starter  one for the  How to   My parents lived five time   My parents lived five time
 BOOKS
 make a
 make a
 BOOKS
 and starting off with a
 fresh slate  $1.
 on your ACT
 $1.
 29
 If you could relive any   If you could relive any   and starting off with a  29  fresh slate   requires…  Q&A requires…  “I did a ‘Breakfast at Tiffany’s   “I did a ‘Breakfast at Tiffany’s   on your ACT  zones and 6,231 miles   zones and 6,231 miles
 from me.
 “I took one of those
 QUIZ
 “I took one of those
 from me.
 TIMELINE
 CHECKLIST
 The most memorable thing
 moment from last   moment from last   Biology lab notes and   TUES  Biology lab notes and   BIO BOX  FACTOID  costume. I don’t know anyone   CHART costume. I don’t know anyone   The most memorable thing  CALLOUT FILL IN THE BLANK  STEP BY STEP  MAP  RATING
 ALICIA HAWLEY JUNIOR
 ALICIA HAWLEY JUNIOR
 who smokes so it took forever to
 lori|jones
 who smokes so it took forever to
 year,what would it be?
 “The right music for
 No homework due
 The perfect concert
 homework in math and
 lori|jones  year,what would it be?  cost of song on iTunes  TUES cost of song on iTunes  homework in math and   “The right music for  If you could relive any  1. When was the school founded? 29  MON 1. When was the school founded?  find that long cigarette thingy,”  one for the BOOKS  “I did a ‘Breakfast at Tiffany’s   prep classes CMU.”  How to   on your ACT  My parents lived five time
 make a
 Felicia Symcox | 12
 social studies
 and starting off with a
 about prom was
 Felicia Symcox | 12
 zones and 6,231 miles
 social studies
   a. 1923  b. 1945  c. 1879
 find that long cigarette thingy,” d. 1982
 $1.
 requires…
 More than 10
 fresh slate
 my instrument”
 Biology lab notes and
 Beating the
 “I took the test 4 times.”
 First week of school
 prep classes CMU.” ALICIA HAWLEY JUNIOR
 JUNIOR  JUNIOR  More than 10   Choir concert after drama   WED  Choir concert after drama   my instrument”  moment from last    a. 1923  b. 1945  c. 1879  d. 1982  TUES 2. The class of 2013 is the largest ever?  about prom was   costume. I don’t know anyone   The most memorable thing   “I took one of those   from me.  First week of school
 cost of song on iTunes
 True  jenna mclung | 12
 homework in math and
 rehearsal; homework will
 ______________.
 Beating the
 prep classes CMU.”
 year,what would it be?
 who smokes so it took forever to
 “The right music for
 rehearsal; homework will
 jenna mclung | 12
 Felicia Symcox | 12
    birthday: 9|20|88     birthday: 9|20|88  billion songs were   WED billion songs were   just have to wait  lori|jones JUNIOR  2. The class of 2013 is the largest ever?    social studies  True   False  ______________.    1. When was the school founded? “I took the test 4 times.”  about prom was  Jon Lopez | 12  Homecoming week  Homecoming week
 find that long cigarette thingy,”

 Jon Lopez | 12
 False
 More than 10
   a. 1923  b. 1945  c. 1879  d. 1982
 just have to wait
 After loss to Jones
 First week of school
 Choir concert after drama
 seniors in tug-o-
 my instrument”
 seniors in tug-o-
 After loss to Jones
    fav food:  pizza     fav food:  pizza  downloaded this year.  downloaded this year.  Catch-up on yesterday’s     birthday: 9|20|88  Beating the  3. How many faculty members are alumni? WED 3. How many faculty members are alumni?  jenna mclung | 12  2. The class of 2013 is the largest ever?  ______________.    “I took the test 4 times.”  In the rain Homecoming week
 rehearsal; homework will
 Catch-up on yesterday’s
 True  One word to describe my
 billion songs were
 In the rain
 just have to wait

 war during the
 False
    fav band:  korn     fav band:  korn  “I spent nearly $357   THURS “I spent nearly $357   THURS  assigments and complete  fav food:  pizza “Great friends to  seniors in tug-o-   a. 10   b. 4  “Great friends to     a. 10   b. 4  c. 17   d. 2  One word to describe my   3. How many faculty members are alumni?  One word to describe my   Coach in bad mood  Coach in bad mood
 Jon Lopez | 12
 assigments and complete
 After loss to Jones
 “I got lucky. I still think
 “I got lucky. I still think
 war during the

 downloaded this year.
 Catch-up on yesterday’s
 d. 2
 c. 17
 In the rain
 lab after school

 assigments and complete
 d. 2
 After injuries
 play for”
    fav color:  black     fav color:  black  spring carnival  lab after school  Vocabulary quiz and social  fav band:  korn  war during the   “I spent nearly $357   THURS  4. The first mascot was:  date would be  “Great friends to     a. 10  date would be   they gave me the wrong   “I got lucky. I still think   After injuries Coach in bad mood
 c. 17
 b. 4
 lab after school

 they gave me the wrong
 spring carnival
 fav color:  black
 Vocabulary quiz and social
 After injuries
 Any practice
    fav class:  physics     fav class:  physics  on music this year,”  on music this year,”  FRI  studies presentation over     fav class:  physics play for”  spring carnival 4. The first mascot was:    a. Indian b. Trojan c. Lynx  d. Pirate  play for”  4. The first mascot was: scores.”  date would be   they gave me the wrong   Any practice Any practice
 scores.”
 on music this year,”
 Vocabulary quiz and social
   a. Indian b. Trojan c. Lynx  d. Pirate
 Bob Clipson
 studies presentation over
 scores.”
   a. Indian b. Trojan c. Lynx  d. Pirate
 john moore | 11
 _______________
 Bob Clipson
 john moore | 11
 john moore | 11
 studies presentation over
 1. A, 2. FALSE, 3. B, 4. A ______________.
 Bob Clipson
 ______________.
 _______________ JUAN BALDERA|10
 JUAN BALDERA|10
 Amanada Pearce | 12
    fav show:  simpsons     fav show:  simpsons  Elliott Bell | Freshman  FRI Elliott Bell | Freshman  How do you spend your check?    fav show:  simpsons How do you spend your check?  Elliott Bell | Freshman  1. A, 2. FALSE, 3. B, 4. A  FRI  World War II  How do you spend your check? ______________.  Amanada Pearce | 12  JUAN BALDERA|10  Amanada Pearce | 12  _______________
 World War II
 World War II
 1. A, 2. FALSE, 3. B, 4. A
                      Glenbrook South High School, IL
 FEELING A LITTLE STUCK WITH MOD IDEAS?   Text alignment impacts its readability. Traditional left alignment is the most reader-
                      friendly and most common. Right alignment, while a nice design choice, is not generally
 Some staffs use professional publications like magazines and catalogs to draw inspiration for module design and   recommended for body copy, but works well for captions. Centered and justified text
 planning. The quick-read style of periodicals helps students visualize the delivery of their content in new ways.  have inconsistent line and character spacing, and are primarily used for headlines and
                      secondary headlines.
 90  SECTION 4.3   MODULAR DESIGN                                                                     DESIGN       91
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