Page 88 - Full Solutions 2nd Intermediate Student Book_Neat

ffi#lflllffiA Describe the photo. Do you think that adverts 4 ;iffi, Read the text and answer the questions.
change (a) the behaviour of peopte in general? (b) your own
1 Why do people nowadays pay less attention to adverts?
behaviour? Why do you think this? 2 How are American companies trying to deat with this
problem?
Can you think of any famous advertising slogans? What do
3 What kind of products were advertisedin Lara Croft:
they advertise? Tomb Raider and l, Robofl
4 How do some peopte avoid watching the adverts on W?
3 Comptete each gap in the text with an appropriate word.
5 Which product is advertised in American ldol?
5 How are advertisers now targeting children?
iffieq*i Listen to three people talking about advertising.
Match two of the opinions (a-g) with each speaker (1-3).
There is one opinion that you do not need.
a Adverts aimed at children should be banned.
b Companies don't telt the whole truth in their adverts.
c Adverts don't influence most peopte to spend money.
d Many adverts are clever and entertaining.
e Adverts encourage people to buy things that they don't
need.
f AttTV advertising should be banned.
g People can switch off the W if they don't want to watch
the adverts.
6 ffi Saywhetheryou agree or disagree with the
opinions in exercise 5. Give reasons.
ffid

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are getting tired advertisements. There
f)eoOle (K
I are adverts everywhere - from the magazine in your hand to D VOCRSULARY BUILDER 9.2: PAGE 135
buses in the street. We see ads all day, every day. So people stop
paying attention.
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Therefore, in the USA the latest approach to make Product placement is also starting to happen more e
advertising less obvious. Companies try to place their products American television. With hard disk recorders, people can now fast
3_
within a film. This started the 1980s, but now it forward through the advertising breaks. So companies are paying
4-the
happens time. There are even agencies to help to have their products placed in the programmes. lf you watch
10_
companies do this. The next time you watch a Hollywood film, Americon ldol,you will see judges sitting behind huge
s-
look products or brands that you recognise. Pay red Coca-Cola glasses,
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attention drinks, as it is likely you'll see one of the You can now find product placement in books, music videos,
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major companies represented. ls it Coke or Pepsi, computer games and the lnternet. fact,
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example? Then see how many times that product appears. children's learning books are one of biggest new
Car manufacturers are going further with product placement. The areas. Read these titles: The Hershey's Kisses Addition Book, The
Hollywood action film Laro Croft: Tomb Roider became an advert Cheerios Christmas Ploy Book, The Oreo Cookie Counting Book.
t
. the new Jeep Wrangler Rubicon, And in I Robot, Audi The last book has children counting those little chocolate biscuits
designed a futuristic car especially for the film, lt looked amazing, 74 every page.
but it was definitely still an Audi. Product placement is the future of advertising. There's no escape.

86' j unit 9 * Money, money, money!