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INSIDER
Rihanna’s personal makeup artist and Global Makeup Artist for Fenty Beauty, Priscilla Ono, enthralled
the audience during two sold-out Master Classes for Fenty Beauty held in Barbados on Nov. 6, 2024.
From Master Classes to a VIP Gala
The Fenty Beauty extravaganza organized by Essence Corp encompassed two sets of superlative immersive Master Classes – one in
The Bahamas and one in Barbados –conducted by Rihanna’s personal makeup artist and Global Makeup Artist for Fenty Beauty, Priscilla
Ono, as well as an exclusive VIP party in Barbados where the superstar made a surprise guest appearance.
“We were beyond thrilled to welcome Priscilla Ono, Rihanna’s personal makeup artist and a globally recognized beauty influencer
to Barbados and The Bahamas for our highly anticipated master classes. Even before arriving in the Caribbean, Priscilla hosted a virtual
master class for influencers and beauty advisors across the islands, which was a tremendous success and set the stage for what was to
come,” explained Essence Corp Sales Manager Gabriela Mier y Teran.
“Once on the ground, Priscilla captivated over 450 participants, sharing expert tips, techniques, and behind-the-scenes insights into
her work with Rihanna and the development of Fenty products. Her sessions were not only informative but also interactive and fun,
creating an unforgettable experience for attendees.
“In Barbados, local raffle winners from each retailer had the exclusive opportunity to attend the master class before the highly
anticipated Caribbean Launch Party where Rihanna herself made a special appearance. The excitement and energy surrounding the event
were truly unmatched.
“For me, master classes are one of the best ways to merge artistry with education in a way that feels accessible and inspiring to our
clients. Priscilla’s engaging approach left a lasting impression, and the enthusiasm from these sessions translated into a noticeable boost
in sales in the following weeks,” said Mier y Teran.
Priscilla Ono totally captivated the audiences of the two sold-out Master Classes of 150 each with her entertaining, informative and
immersive presentations. Attendees came from across the Caribbean, and were actively engaged with the interactive program held at the
Crane Hotel in Barbados.
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