Page 60 - IAADFS World Summit 2025 Special Issue_Neat

INSIDER

Left: Minutes after the doors opened at Rouge Duty Free in Port Louis, the store was filled with Fenty Beauty customers. Right: Billboards promoted the
Fenty launch at Rouge’s Vendome store in Trinidad.
Fenty Beauty: Phenomenal success at Rouge Duty Free in Grenada and
Trinidad

The launch of Fenty Beauty by has been extraordinary, with products its reputation as a game-changer in the
Rihanna took the Rouge Duty Free stores in flying off the shelves. We are witnessing an industry,” said Raymond Kattoura, whose
Port Louis, and Spiceland Mall in Grenada ongoing surge in sales, demonstrating the company, Duty Free and Travel Retail
by storm, exceeding all expectations. brand’s strong appeal in Grenada.” Group, manages the business for Rouge in
Sales surpassed projected targets and have Rouge Duty Free says that its the Caribbean.
maintained a remarkable momentum since commitment to curating world-class brands With no signs of slowing down, Fenty
its introduction. Rouge reports the same for its customers has been further solidified Beauty’s performance at the Rouge Duty
success in the two stores where Fenty with the success of Fenty Beauty. The Free stores stands as a testament to the
Beauty launched in Trinidad, at Trin City stores continue to see high demand, with brand’s global influence and the enthusiasm
Mall and Gulf City Mall. customers returning for restocks and new of beauty lovers in the Caribbean, said
“We knew Fenty Beauty would be shoppers eager to get their hands on the Kattoura. As the excitement continues,
a hit, but the overwhelming response coveted products. Rouge Duty Free says that it looks forward
has exceeded even our most ambitious “The beauty brand’s inclusivity to expanding its Fenty Beauty offerings and
projections,” said a representative from and innovation has clearly resonated further enhancing the shopping experience
Rouge Duty Free in Grenada. “The demand with Grenadian shoppers, reinforcing for its valued customers.

The enthusiastic reception to the brand at the Rouge stores in Trinidad and Grenada.

Summit of the Americas March 2025 60