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INSIDER

The right partner in Promo This February, Sazerac Company exciting addition to the DISC portfolio,
From the beginning in January Inc. and DISC announced a distribution says Gentile.
2021, Disc has partnered with Promo partnership for select Caribbean domestic “It offers a delightful fusion of
International, which has the infrastructure markets. Last September, Ian Macleod rich chocolate and smooth whiskey,
and history in the Caribbean that has Distillers (IMD) appointed DISC as its creating a decadent flavor experience.
allowed DISC to succeed, says Gentile. exclusive distribution partner for Americas One of the trends we’ve observed in the
“Partnering with Promo International Travel Retail. spirits industry is the growing popularity
and particularly with Sergio Sanchez, “From the outset, DISC been of flavored whiskies, especially those
Promo’s owner, has been crucial to the committed to building a robust portfolio designed for crafting cocktails. Ballotin
growth and success of DISC since day of premium brands. The recent Chocolate Whiskey taps into this trend,
one. I feel incredibly fortunate to have met announcements regarding partnerships with offering versatility and creativity for both
Sergio, who brings a wealth of business Ian Macleod and Sazerac mark exciting professional mixologists and consumers
experience and entrepreneurial mindset. milestones in our journey adding to our alike,” he says.
His extensive experience in navigating the strong portfolio including Edrington, “Additionally, we’re expanding our
Caribbean markets for over 30 years has Amber Beverage Group, Brockmans, presence of Ballotin in most Caribbean
been invaluable to help us strike the perfect Bottega, amongst others,” he says. domestic markets, offering consumers
balance between the long-term brand- “With the addition of Ian Macleod’s the opportunity to enjoy this exceptional
building goals and the short-term business esteemed brands, such as Edinburgh gin, whiskey beyond the confines of the cruise
delivery objectives,” he says. Glengoyne and Tamdhu, we’ve further ship during their Caribbean voyages.”
“One of the critical contributions strengthened our presence in the gin and Gentile is thrilled about what comes
from Promo has been their supply chain Scotch whisky categories in the Duty Free next for DISC.
solutions and strong back-office team. This channel, offering our customers high- “Together with our partners, we
infrastructure has been instrumental in quality brands that are successful in DF look forward to shaping the future of the
ensuring the efficiency and reliability of our Europe. spirits and wine industry in Travel Retail
logistics operations, so important to supply “Similarly, joining forces with Sazerac and Caribbean, delivering exceptional
a complex region.” for Caribbean domestic, has expanded our experiences to consumers, and building
portfolio offering in categories we were not lasting success. DISC has a deep gratitude
A growing premium portfolio playing to include iconic American brands to our partners for entrusting us with their
DISC has announced a number of like Buffalo Trace, Eagle Rare, Fireball brands and to our customers for partnering
critical premium portfolio additions over and Mr Boston, catering to the diverse with us, and here’s to many more years
the past year that Gentile has begun to preferences of our consumers.” of fruitful collaboration and shared
introduce to the market. Ballotin Chocolate Whiskey is another achievements.”

Mast Jägermeister launches Teremana Tequila and Gin Sul into GTR

Mast Jägermeister SE has announced “We are the exclusive distribution partner
two additions to its global travel retail across all markets for Teremana and Gin
portfolio, Teremana Tequila and Gin Sul. Sul and bring global sales, marketing
Teremana, with its full range of three and logistics expertise to drive their
expressions, Blanco, Reposado and Añejo, continued success and growth. Teremana
will be available at selected international is a vibrant and dynamic brand and we
airport stores globally, and is are really excited about working closely
also launching into selected with Dwayne, our founder. Gin Sul is
domestic markets throughout a small boutique brand at a very early
2024. stage of maturity and we look forward to
Gin Sul, the super- Algarve lemons, will be available in developing its potential in travel retail.
premium gin presented selected travel retail stores globally. “We are delighted to introduce
in its signature white Teremana is a premium, hand-crafted, consumers in airports around the world to
clay bottle, was Mast small-batch tequila made in the Jalisco Teremana and Gin Sul. We are especially
Jägermeister’s first Highlands of Mexico. Founded by Dwayne thrilled to showcase Teremana to a
strategic partnership with ‘The Rock’ Johnson, Teremana has had diverse, global consumer audience in key
another spirit’s brand. unprecedented success as the fastest international airports. We have exciting
Currently available in premium spirits brand to reach 1 million 9L plans in place to establish the footprint of
17 domestic markets, cases in annual sales in the U.S. since its both brands and look forward to bringing
Gin Sul, a dry gin with launch in 2020. them to fruition in the coming months and
roots in Portugal, crafted Mast Jägermeister Vice-President years in collaboration with our travel retail
in Hamburg with fresh Global Travel Retail, Tobias Witte says: operator partners.”

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