Page 68 - IAADFS World Summit 2025 Special Issue_Neat

INSIDER

off across multiple cruise lines include
Licor 43, especially with the Carajillo
cocktail and its two newest flavors, Crème
Brulé, and Chocolate. Gosling’s Rum and
Gosling’s Ginger Beer are also showing a
strong performance, thanks to expanding
listings and the ever-popular Dark &
Stormy and Mule cocktails. Meanwhile,
Asahi Super Dry keeps growing at an
incredible pace on board the ships.”
While Cruise retail is a key part of the
business, Danielle Glazier, Director USA
DF, says that creating immersive brand
experiences onboard the ships is imperative
to connecting with these cruise passengers.
“A great example of this is our recent
launch of an exclusive Uncle Nearest
Tennessee Whiskey tasting and show
aboard Royal Caribbean’s Utopia of
MONARQ has expanded its RTD portfolio to the Seas as part of their Royal Railway MONARQ featured Condesa Gin at the DFS
connect with Gen Z and Millennials. experience. It’s about bringing brands to store at JFK Terminal 4 last year.
life in a way that truly enhances the guest
experience.”
Established Portfolio Frozen Drink Program, bringing refreshing
These new brand additions join a High-profile activations throughout the frozen variations of the classic Jack&Coke,
portfolio of brands that is already booming Americas Jack Honey & Lemonade and Jack Apple
throughout the Americas, Markle tells TMI. Last year MONARQ featured & Cranberry served in tropical settings.”
“Our portfolio of premium brands, its brands in high-profile successful With its portfolio of established brands
like the Brown-Forman portfolio, AIX activations across the different channels along with its new additions, MONARQ
Rosé, Villa Sandi Prosecco, Luxardo in the region, successfully connecting is set up for whatever comes next, says de
Liqueurs, Fernet Branca, and our premium travelers and consumers with leading Monchy.
sake brands Heavensake and Soto, continue spirits in engaging and memorable ways,
to thrive across the Caribbean and Latin says Glazier. Bringing in top talent for future growth
America. AIX Rosé has established itself as At the DFS store in JFK, it showcased “Over the past year, we’ve made
a top choice in high-end resorts and beach Condesa Gin with an eye-catching display, some exciting changes, not just in where
clubs, capturing the region’s appreciation introducing travelers to the unique we work, but how we work. Alongside our
for elegant and refreshing wines. Villa botanicals and craftsmanship of this move to a new office space, we’ve been
Sandi Prosecco has gained strong traction premium Mexican Craft Gin. focused on strengthening our team across
in the on-trade, particularly within luxury “In LA, we elevated Tomatin all departments. Growing our workforce
hospitality and fine dining, where its Highland Single Malt with an exclusive wasn’t just about adding numbers; it was
crisp and vibrant profile resonates with VIP tasting experience at the Masters of about bringing in the right people to help
discerning consumers. Luxardo Liqueurs, Wines and Spirits, catering to discerning us scale operations, increase efficiency, and
with their rich heritage and versatility, have whisky enthusiasts, where some very rare create even more value for our partners.
become a staple in craft cocktail programs, expressions were tasted, amongst them By expanding our team with top talent
enhancing the region’s growing mixology some aged single malts ranging from across different functions, we’ve boosted
scene. Meanwhile, our premium sake 30-year-old up to 50-year-old.” our capabilities and improved collaboration
selection is introducing a sophisticated new This was followed by a successful across the board. This means smoother
category to emerging markets, attracting gala where some very rare bottles of ultra- processes, fresh perspectives, and a
both connoisseurs and adventurous premium single malt from the Tomatin stronger foundation for long-term success.
consumers seeking unique drinking collection were available for sale. “These strategic investments aren’t
experiences. Matsui Japanese Whisky is now just about today, they’re about ensuring
available in Avolta’s Dufry stores across we’re prepared for what is ahead for
Cruise experience is key Latin America, the United States and MONARQ, ready to adapt, and positioned
The cruise channel is a strategic several Caribbean markets. to keep growing. Through it all, we’re
spearhead for MONARQ, which makes “On Virgin Voyages, we engaged committed to maintaining a culture that
sure it tailors its business and product guests with a Shot for Shot activation values excellence, teamwork, diversity,
selection to fit the unique needs of each featuring Uncle Nearest Tennessee and a forward-thinking approach to our
cruise line. Whiskey, while across multiple Caribbean industry,” concludes de Monchy.
“Some brands that have really taken islands, we launched the Jack Daniel’s

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