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INSIDER



                  Tito’s brings cruise business in-house


                      Following the successful growth of   brand was involved as a sponsor. It
                  its cruise business through WEBB Banks,   is natural for us,” says McDonnell.
                  Tito’s has brought the management of   “But we are now doing
                  cruise in-house beginning January 1st,   cruise lines all over the world.
                  John McDonnell, Managing Director   A huge piece of our business is
                  International, Tito’s Handmade Vodka has   cruises. We just scored Viking
                  confirmed to TMI.                 Cruises in Europe. We got our first
                      “Cruise is a substantial piece of our   ferry line called Stena, which is
                  duty free business. It is almost 50%. The   predominately in Scandinavia. You
                  broker model is good at the beginning, but   can activate the brand so well on
                  when the business grows it makes sense   the cruise lines. On Virgin Voyages
                  to manage it directly. This is a natural   we have our Tito’s 375ml in all of
                  progression,” says McDonnell.     their RockStar Suites.”
                      “We are going to hire somebody to   Securing airline listings
                  manage the cruise business for us. The   outside the U.S. is another key
                  transition was seamless and we are excited   focus for Tito’s, says McDonnell.
                  about the future of cruise and Tito’s.”   “We are now on Air Canada
                      Before Tito’s began managing its   selling 50mls onboard. We are the
                  cruise business directly, WEBB Banks   pouring vodka on Copa Airlines
                  activated a highly successful partnership   and on BermudAir.
                  on Royal Caribbean’s President’s Cruise in   “We just secured the 200ml
                  July 2023 out of Galveston, Texas.  listing in all Dufry America
                      “The Royal Caribbean President’s   (Avolta) stores, continuing to
                  Cruise was a huge success. The cruise   expand our distribution of small
                  started in Texas and Tito’s as a Texas-based   sizes.”
                                                                                   Tito’s had a highly visible presence on Royal
                                                                                   Caribbean’s President’s Cruise in July 2023.





                  Sint Maarten Princess Juliana International Airport introduces the first ever

                  Moet & Chandon Vending Machine in the Caribbean

                      The first ever Moet & Chandon     The vending machine, which dispenses   CLDF is a leading retailer of duty free
                  vending machine in the Caribbean is now   mini bottles of the iconic champagne, is   products in the Caribbean, offering a wide
                  available for travelers departing from Sint   located within the departure hall at Caribbean   selection of international and regional spirits,
                  Maarten Princess Juliana International   Liquors Duty Free (CLDF), a company that   wines, tobacco, and confectioneries. CLDF
                  Airport (SXM).                    has been partnering with the airport since the   has been operating at SXM Airport since
                                                    1970s.                             1976.
                                                        The Moet & Chandon vending machine   “We are thrilled to introduce the Moet
                                                    offers a convenient and elegant way for   & Chandon vending machine at SXM
                                                    travelers to celebrate their trip or surprise   Airport, as it is a unique and innovative way
                                                    their loved ones with a special gift, says the   to showcase our partnership with one of the
                                                    company. The vending machine is stocked   most renowned champagne brands in the
                                                    with Moet & Chandon Imperial Brut, and   world,” said Sheila Jeffers, the Manager of
                                                    each mini bottle comes with a complimentary   CLDF. “We hope that our customers will
                                                    golden sipper for easy enjoyment.  enjoy this luxury experience and toast to their
                                                        The vending machine is part of the   travels with Moet & Chandon.”
                                                    airport’s ongoing efforts to enhance the   The Moet & Chandon vending
                                                    passenger experience and provide a diverse   machine is available for use by all departing
                                                    range of products and services. SXM Airport   passengers who are of legal drinking age. The
                                                    is the second busiest airport in the Eastern   vending machine accepts custom Moet &
                                                    Caribbean and serves as a hub for regional   Chandon tokens that can be purchased at the
                                                    and international flights. The airport is known   check-out counter at CLDF. CLDF accepts
                                                    for its scenic approach over Maho Beach,   credit cards, US Dollars, Euros, and local
                                                    where planes fly low over the water and land   guilder currency. The price of the Brut mini
                                                    on the runway.                     bottle is $21 USD.


                                                                                   73                                         April 2024   Summit of the Americas



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