Page 70 - IAADFS World Summit 2025 Special Issue_Neat

INSIDER

The Aperol activation at Punta del Este Airport includes interactive spaces featuring a tasting bar, a
photo opportunity installation, and exclusive gifts-with-purchase.

Campari Group GTR kicks off 360° Aperol takeover at Punta del Este

International Airport, part of brand’s largest activation in South America

Campari Group Global Travel Retail seamlessly integrates digital and physical airports such as Montevideo (Uruguay),
(GTR), in collaboration with Avolta and touchpoints at Punta del Este International Ezeiza (Buenos Aires), Aeroparque (Buenos
Airports of Uruguay, has unveiled an Airport, elevating the travel experience in Aires), and the Iguazu duty free border shop
immersive 360° omnichannel campaign one of South America’s most iconic holiday (Misiones, Argentina), London Supply.
for Aperol at Punta del Este International destinations, says the company. Targeting the high-traffic summer peak
Airport. The initiative serves as the anchor This Aperol activation forms part of season, the campaign was created to boost
for Aperol’s largest and most expansive a broader three-month campaign spanning brand awareness and drives product trial
activation in South America to date. key travel hubs of holidays destinations in the region through engaging sampling
The dynamic Punta del Este activation across South America, including major initiatives, positioning Aperol Spritz as the
perfect cocktail of the summer.

Purchase two bottles of Aperol to receive a complimentary Spritz voucher and an exclusive location-themed tote bag.

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