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INSIDER





                  a curated range of signature serves and   The Macallan Colour Collection
                  prestige drams, available in cocktails, neat,   Since the beginning of 2024, The
                  or ‘On the Rock’.                 Macallan Colour Collection, a new range of
                     The pinnacle of The Macallan Rituals   age statement whiskies which celebrate the
                  is Rare Expressions, reserved for guests   brand’s commitment to natural color and
                  looking to explore some of The Macallan’s   reflect the influence of sherry seasoning,
                  most precious whisky. These whiskies are   has been rolled out in the cruise industry.
                  served in Lalique glassware by bartenders   The GTR exclusive Colour Collection
                  wearing white gloves who enhance the   comprises five age statement single malt
                  experience by imprinting the guest’s initials   Scotch whiskies. From the gold oak of
                  on a leather coaster to commemorate the   the Colour Collection 12 Years Old to the
                  serve. The guest will also receive a custom   burnished chestnut of the Colour Collection
                  card with details of the dram they enjoyed,   30 Years Old, the range spans the radiant
                  creating a lasting keepsake.      tones of the whisky spectrum, to showcase
                     Guests enjoying a Travelers’   the natural tones derived from maturation
                  Exclusives experience are offered the   in The Macallan’s sherry seasoned oak
                  choice of taking their dram neat or on the   casks.
                  rocks. The serve is delivered using the   The Macallan Colour Collection
                  Diamond Jigger. Should the guest prefer   marks the return of age statement whiskies
                  their whisky on the rocks, a flawless ice   to The Macallan’s global travel retail
                  ball is created in front of them using The   offering.               Andrés Brugal, Edrington’s most exclusive rum
                  Macallan ice ball maker.              The Collection also features a new   expression to date, is another ultra premium
                     For guests seeking to explore The   visual identity inspired by the brand’s   expression that the company has brought to
                  Macallan across a number of different   heritage and spiritual home, The Macallan   cruise. Only 460 bottles of Andrés Brugal
                  expressions The Macallan Whisky Journey   Estate, and highlighting its intrinsic   sipping rum are available worldwide, with
                                                                                       60 exclusively sold in the U.S., and 62 bottles
                  gives them the opportunity to select   connection to nature.         earmarked for travel retail.
                  three different drams from The Macallan   Crafted predominantly from sherry
                  Quest Collection. Created exclusively for   American oak casks, the Colour Collection
                  Global Travel Retail, The Macallan Quest   includes a subtle touch of European
                  Collection features a quartet of whiskies –   oak which the company says achieves a   Hosted and led by the onboard sommelier
                  Quest, Lumina, Terra and Enigma.  harmonious and beautifully balanced range   or mixologist, the Flight Experience
                     The Macallan Rituals are brought   of whiskies.                   masterclass invites guests to learn
                  to life through a bespoke bar cart from   The Macallan Colour Collection is a   about and savor several The Macallan
                  which servers can deliver engaging   collaboration with U.S. graphic designer   expressions. The masterclass also educates
                  and entertaining interactions. The cart   David Carson, who took inspiration from   guests on what makes The Macallan the
                  incorporates a unique Diamond Jigger   Jerez, a land of historic vineyards and   most valuable single malt in the world
                  feature, as well as The Macallan luxury ice   fine wines where The Macallan’s sherry   while giving them an understanding of
                  ball maker.                       seasoned oak casks are crafted.    the Colour Collection and its progression
                     “The Ritz-Carlton Yacht Collection   With cruise lines being 90% on-  of intensity, flavor and maturity. At the
                  has a clear focus on helping its guests   premise, the return of age statements is   end of the masterclass, guests have the
                  create lasting memories, something which   key to success in the channel, according to   opportunity to purchase the collection
                  has fueled our ambition to deliver the   Mourier. Increasingly, cruise consumers are   instore.
                  ultimate on-board whisky experience   requesting specific age statements such as   Mourier says Edrington is extremely
                  with The Macallan Rituals. Across our   the The Macallan 12 Year Old – something   optimistic about the future of cruise, as
                  serving rituals we have sought to elevate   which is also welcomed by food and   both brands and cruise lines together raise
                  the experience at every step, delivering   beverage directors, says Mourier.  and premiumize the guest experience.
                  our iconic single malt with a sense of                                  “We are excited to see how the
                  theater and panache which allows guests   Connecting on-premise and retail  cruise industry is starting to lead the way
                  to explore, enjoy and engage with The   With a view to better connecting   in F&B with restaurants and mixology
                  Macallan in memorable and intimate   the retail and on-premise businesses,   becoming increasingly sophisticated for
                  fashion,” says Mourier.           Edrington has introduced The Macallan   both established cruise lines and new hotel
                                                    Flight Experience to six cruise lines.   groups.”












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