Page 6 - PR Communication Age - JULY 2016

Dr. George Gerbner has been a lead­
ing scholar on TV violence attached to
University of Pennsylvania's Annenberg
School of Communication and has
done report on Violence on TV and
human behavior. He has found out
that there are more violence on TV as
there are murders, rapes and deaths
happen frequently on TV and has re­
ported on his violence profiles to Sur­
geon General. He has found that a
light viewer watch TV for shorter time
and his reality is not affected and real­
ity of heavy viewer is greatly affected.
What is seen on TV is real to many
heavy viewers he has said that and he
will see there has been more fights and
deaths in real life which is not true.
TV violence in India
TV violence has been growing in India
and it is a big problem today for
people and government in many ways.
There has been an open accusation to
one women character for inciting adul­
tery or her husband blaming her for in
love with another man. Many bold and
modern themes as divorces, 2nd mar­
riages and men women casual relation­
ships are encouraged besides violence
and these do not go well with audi­
ences always in a traditional setting as
“People share, read and generally engage more with any type of content when it´s surfaced through friends &
6 PR COMMUNICATION AGE July 2016
Madras or Tamil Nadu. The reason is
that sponsors want sale of their prod­
ucts more easily as private sector en­
courages such things.
TV violence has been growing in India
on the whole as people are enthused
to see good triumph over evil and spon­
sors blame it on entertainment factor.
Private and government or
public TV
Private TV is more interesting, dynamic
although people complain it as being
more adult oriented whereas
Doordarshan or public TV is somewhat
boring and monolithic as critics say al­
though it is more socially conscious.
Private TV is dynamic because there is
competition in market place for adver­
tising pie and SUNTV alone gets most
of advertising of several hundred or
more crores of rupees. Government
TV has become dull because of lack of
competition in market place and jobs
of employees are secure. Private TV
doesn't pay much and keeps employ­
ees on toes and as a result only inter­
esting stuff comes out.
Video games before
Video games have started long ago be­
fore end of last
century but it
had picked up
during begin­
ning of this cen­ tractive as well as complex over the
tury. Cartridge
games came
everywhere
during 1995 ­96
or 97 and have
been popular
people they know and trust.”
on and off. Children played cartridge
games at home at that time and went
to parlors to play other video games as
Popeye or Pacman or many war
games. Video games as Tennis has
been popular as early as 1985 as one
could play in video parlors.
Now a days people play video games
on mobiles, personal machines as well
as similar arcades in every where as
trend has changed drastically. There
is a video game banned in Brazil long
ago (Azzoni 2008)and there used to be
game called Spy Hunter and it involves
in travelling in a car and to fight every
other vehicle trying to damage it as
early as 1983. Car games used to be
popular everywhere and these are on
mobiles now a days.
Video games are being played by ev­
eryone alike including young and old as
popularity has not diminished. Im­
ported games from the west float ev­
erywhere and Middle East region is a
big market for such games. Young and
adults patronize video games and it is
a big industry in the US and the west
as violence debate emerged not long
ago. Video violence has cathartic ef­
fect as some communication research­
ers say and watching violent video
games let off violence in a person.
Video games now
Video games have become more at­
years and have not lost much ground.
Young and old play video games in
large numbers and are in many formats
as in mobiles, video discs, cartridges
and others video games have become
a major past time activity in large