Page 8 - PR Communication Age - JULY 2016
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entertainment to people, young and         and a program can get people to learn        being emphasized today to teach me­
old alike and people like to keep this     such subjects easily. Current affairs as     dia production effectively.
entertainment to themselves greatly.       well as general knowledge also can be
It is monotonous though and hinders        taught effectively if video games are        Media education has not lost its social
creativity making people electronic        used in a general and more specific          science orientation as many sociologi­
junkies. But it involves contemporary      way to tell and educate students on          cal and psychological theories have
society's values and goes well with        those subjects. Video games can serve        gained importance in media education
contemporary rhetoric of inseparabil­      as effective educational tool in con­        effectively today. Many communica­
ity between man and technology. Al­        temporary educational as well as soci­       tion theories have their roots in social
though many people are unwilling to        etal settings.                               science or behavioral sciences and im­
accept that it is an American century                                                   pact study of communication very
of technology and consumerism few          Gaming Education                             much.
can keep away from it. Video games
contribute to glory of American tech­      Gaming education has become impor­           Video Games and Com-
nology and values and are identified       tant in today's media education as           puter Science
alongside success of modern technol­       many media schools as well as media
ogy as well as American consumerism.       divisions offer gaming education.            Gaming machines use programs in
India's President Pranab Mukherjee         Video games education has assumed            written in computer languages to op­
rightly said once moral challenges have    greater importance today and it is           erate. Computer science is advanced
to be met by education and this is a       taught alongside, visual communica­          and also is gaming science as comput­
century of education and values.           tion, electronic media and computer          ers have become advanced.
                                           as well as multi media education.
Video games as educa-                      Advertising, PR as well as corporate         India had ordered super cray com­
tional tool                                communication has lost some clout as         puter for weather forecasting from the
                                           a result but media have become mod­          US and AWACS during Rajiv Gandhi
As Hart (1996) said, Video games pri­      ern and digitized. There are no ana­         regime and also collaborated on LCA or
marily provide entertainment although      logue media now as media production          light combat aircraft. This light com­
some education is possible also in us­     have become digitized as video editing       bat air craft materialized during
ing video games for this purpose. Some     is more computerized. Gaming educa­          Vajpayee Prime Ministership and he
games are useful in teaching math­         tion is gaining momentum greatly to­         had called it Tejas. Similar computers
ematics and English to children and are    day than ever before.                        are used in video games and video
effective as well. Educational purposes                                                 game cartridges use programming to
of video games can't be disputed eas­      Media Education                              play games.
ily as it has a lasting value in develop­
ing and developed countries.               Media education has gained impor­            Video games and Youth
                                           tance and it has become advanced in
Video games can also teach other sub­      the US and other countries. Previously,      Youth are attracted to video games in
jects as humanities and social sciences    social sciences have been emphasized         large numbers and they play such
                                           and it has grown now as more techno­         games more often than not. Video
                                                                                        games give entertainment and there
                                                           logical skills are needed.   is a cathartic effect of letting off vio­
                                                           Social science orienta­      lence if a youth is exposed to video
                                                           tion is still found in com­  games.
                                                           munication education but
                                                           more emphasis is placed      Video games affect studies of Youth
                                                           on technology or on lan­     and make them glued to video games
                                                           guages when it comes to      as well as programs greatly in large
                                                           Journalism. Digital media    numbers. It also does not help them in
                                                           or computerized media
                                                           and computer science is

8 PR COMMUNICATION AGE July 2016
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