Page 40 - PR COMMUNICATION AGE July - December 2020

IS CONSUMER

ENGAGEMENT TO

BE KEPT TOP

PRIORITY IN

TIMES LIKE

COVID 19?

T he disruption caused by COVID19 pandemic early to long-term changes giving companies an opportunity to

in 2020 has impacted the relationship between
help shape the next normal.
businesses and its consumers, changing the buyers
landscape forever. Regardless of how long this The lockdown led the customers to shelter at home and
pandemic is going to last, the companies and brands can't adoption of digital services went skyscraping, resulting in
go back to their old marketing playbooks. multiple operational and financial challenges for companies
across all sectors in our country and across the globe. During
The pandemic has either paralyzed the business or has uncertain times like these, building new customers and
helped marketers to come up with innovative ideas to lead holding on to the loyal customer base can be extremely
audience engagement now more than ever. The New challenging. For many businesses, the ability to adapt to
buying pattern spans all areas of life, from how we work digital tactics have been the deciding factor whether or not
to how we shop to even how we entertain ourselves leading they will make it through these testing times.

About the author Here are a few tips pressing on the importance of consumer
engagement:
Jay Rathod
Founder Increases customer loyalty:
Koffeetech Communications
In unprecedented times like these, every interaction with
your customers poses as an opportunity to show what your

"Never ignore someone you love, or they may learn to live without you."

40 PR COMMUNICATION AGE July - December 2020