Page 41 - PR COMMUNICATION AGE July - December 2020

business is all about. Regular engagement with your kind of engagement or participation creates a sense of
customers portrays how much you appreciate and care affinity and develops fruitful relationship with your
about them. It is vital for every business to build strong customers increasing their involvement. When a brand
customer loyalty. requests their customer to leave a review or share feedback
based on the product or services experience, you should
Posting regularly on social media platforms, associating the offer them discounts, special offers, coupons etc in return
brand with fun and interesting content at the same time to encourage such actions.
making sure the relevance to the product or service is the
secret sauce to successful engagement. The more you create Provides valuable customer feedback
content that resonates with your audience, the more you
show them that you value their opinion and feelings. and insight:
A well planned customer engagement strategy will provide your
Increases the lifetime value of the brand brand valuable customer feedback and insights. It can precisely

In this competitive era, it is essential for a brand to interact evaluate where your brand is succeeding and where you need
with their customers regularly and personally for building to pay more attention for better customer engagement.
trust among the audience. Customer engagement
strategies should be crafted in a way to boost brand Putting customer feedback and knowledge as a focus point
experience. of your digital marketing decisions will fuel the brand's
marketing return on investment.
Marketers should create personalized and timely content
to educate the customers in order to generate qualified One of the main aspects to consider is to get creative with
leads. The key to a brand's success is to communicate with customer engagement strategies especially on social media
your customer at a personal level making the customer platforms. Using accurate customer insights and data helps
reciprocate. create a positive brand image boosting engagement across
all channels. Keeping customers engaged throughout their
Rewarding actions: purchase journey is an effective way to develop customer
By offering rewards to your customers in exchange for any loyalty and for collecting valuable customer data as well. R

FORM IV (SEE RULE 8)
1. Place Kolkata
2. Periodicity of Publication Half-yearly
3. Printer’s Name Satyajug Employees Co-operative Industrial
Society Ltd.
(Whether citizen of India?) Yes
(If foreigner, state the country of origin) No
Address 13, Prafulla Sarkar Street, Kolkata - 700 072
4. Publisher’s Name Sashi Prabha Agarwala
(Whether citizen of India?) Yes
(If foreigner, state the country of origin) No
5. Editor’s Name CA Rakesh Agarwal
(Whether citizen of India?) Yes
(If foreigner, state the country of origin) No
Address 25/ 1, Baranashi Ghosh Street Kolkata - 700 007
6. Name and address of individuals who own Sashi Prabha Agarwala
the newspaper and partners or shareholders Proprietor
holding more than one percent of the total capital 31/1, Sadananda Road, P.S. Kalighat, Kolkata-7000 026

PR COMMUNICATION AGE July - December 2020 41