Page 21 - Risk Management Bulletin Jan- Mar 2021

RMAI BULLETIN JANUARY TO MARCH 2021

Being prepared and resilient is key. We want to help offer bespoke training for staff, training to test those
our clients not only to understand, assess and be crisis management plans, and preparing for crisis
prepared for risks to their people and operations, but communications.
also to find ways to mitigate and manage crisis
situations should they occur. This type of planning enables companies to think about
what could go wrong before it goes wrong.
Building Resilience
"Building resilience is about prevention, preparation 24/7 Response
and response," says Pete Doherty, Head of Crisis Of course, not all situations can be prevented and
Response for world leading crisis-response partner inevitably crises will sometimes occur. The lockdown
SRM. imposed by many governments to try to curb the
spread of COVID-19 highlighted not only the
It is impossible to prevent all crises, and so we believe importance of being prepared but also of having access
it is hugely important for companies to build up their to expert support, fast, when you need it.
resilience, to find ways to help protect their people,
their assets and their reputation and be able to bounce Our Crisis Prevention and Response Product -
back quickly after an event. Corporate CPR - gives clients 24/7 access to the experts
at S-RM. It also provides them with access to the
Pete explains that using cutting-edge technology services of Instinctif Partners, a team of crisis
enables S-RM to turn real-time data into actionable communications specialists. This gives clients support
intelligence and carry out threat analyses on political, to deal with both the traditional and social media and
security and commercial risks across more than 190 with internal and external communications
countries and territories. requirements, among other things.

This continual monitoring of potential threats enables Communications support can help clients to manage
organisations to prepare for crises and build up their the potential risks to their reputation.
resilience.
Every crisis is, to some extent, unique. And each
Training is one way in which companies can improve business' vulnerabilities will be different. We work with
their resilience. We work with S-RM, to provide clients clients from across a broad range of industry types and
with pre-crisis training and planning. we realised that different sectors can face different risks.

And crisis response consultants like S-RM can help to To meet this need, we have created coverage that can
create simple, practical crisis management plans and be tailored according to a client's industry types. Those
sectors include: Aid & Development; Aviation;
Education; Hospitality; Maritime; Mining; Media
Production; Financial Institutions; Events; Oil & Gas;
Retail; and Real Estate.

It's a well-worn phrase, but we are living through
unprecedented times. "Be prepared" - the motto of
the worldwide scouting movement has never felt so
apt. As the COVID-19 pandemic has shown us, a crisis
can take many forms and hit all sorts of ways. If
companies understand their vulnerabilities, have plans
in place to prevent and manage crises and their
aftermath, they can feel confident that they have
prepared well. T

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