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in practice when implementing ERM in the last - and            2. Lack of senior management commitment. "Any
longest - section.                                                  initiative will fail if senior management is not
                                                                    committed," Fuller said. Personally, I don't know any
4. Finally let us consider the eight                                risk management professionals who would disagree
common pitfalls of enterprise risk                                  with this statement.
management implementation common
to all organizations:                                          3. No designated risk management and change-process
                                                                    owners at the senior level or in each business unit.
Enterprise risk management (ERM), which is an integrated            According to Fuller, "There needs to be ownership
approach to risk management, is being increasingly popular          within the organization at senior- level management
in the world. Bill Fuller, a general manager at Hudson in           with clearly defined roles and responsibilities."
the United States, worked in multinational conglomerates
and spent time in professional services with                   4. Organizations must have a plan to move from the
PricewaterhouseCoopers completing compliance audits and             current state to the desired state. "With that plan,
offering technical expertise.                                       there must be tasks, roles, resources and time lines.
                                                                    It's not just a plan that says, 'Yes, we're going to do
He recently presented in Denver on the common pitfalls of           this,' but steps must be clearly outlined with a way to
ERM implementation. These are Fuller's eight common                 monitor progress," according to Fuller.
pitfalls of ERM for organizations considering implementing
ERM or that have stalled ERM initiatives:                      5. Fuller believes that measurement tools will facilitate
1. Management must accept and choose a risk                         the alignment of activities to the overall business
                                                                    objectives. Then, match resource allocations (capital,
     management framework like The Committee of                     operating expenses, people) to those objectives. "Put
     Sponsoring Organizations of the Tread way Commission           your dollars where they should be placed based on the
     (COSO). COSO helped to build a risk management                 risks," Fuller said.
     framework for organizations after high- profile business
     failures like Enron drove calls for increased risk        6. An organization should formally roll out a
     management governance. Using a framework like                  communication plan and training curriculum to develop
     COSO's ERM framework is, "The start of a                       risk management awareness and core competencies
     communication tool using common language                       in the company. Training to those core competencies
     throughout the organization," Fuller said and                  is needed, as well.
     important to ERM success in any organization.
                                                               7. When a risk management program is in place, reinforce
                                                                    its use by aligning human resource mechanisms to that
                                                                    program. Fuller recommends incentivizing employee
                                                                    participation. Begin the process with qualitative
                                                                    measurements like meeting attendance, Fuller
                                                                    recommends, then add quantitative measures later.

                                                               8. Organizations must develop an ongoing monitoring
                                                                    mechanism to ensure the risk management mandate
                                                                    is implemented. "Every time you identify risks, the
                                                                    organization must develop a strategy to mitigate those
                                                                    risks. These are nothing more than action plans.
                                                                    Someone has to monitor the action plans and report
                                                                    to management and company governance. This is
                                                                    typically may be implemented by the internal audit
                                                                    teams."

                                                               References:

                                                               Different contemporary discussions & information as
                                                               collected & collated from various text materials - available
                                                               both in hard & soft form.

Life Insurance Today  June 2015                                15

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