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Introduction - Using Profiling³ to Assess Other People with Pinpoint
Accuracy
The aim is to illuminate people's system of values and
emotions and to be able to immerse oneself in the imaginative
world of the respective interlocutor:
• As a salesperson, you address the customer precisely. You
choose a type-specific approach and tailor your argumentative
procedure, your objection handling and your behavior in the
closing phase to the customer type.
• As a manager or entrepreneur, you will find the specific
motivational button of each employee. You know which
leadership style you should use to get the employee to
perform at his or her best and make a substantial
contribution to achieving the company's goals.
• As a personnel manager who knows which personality can
best fill the vacant position, you are in a position to find the
right employee for the open position. Of course, the new
employee must have certain skills, but he or she should also fit
into the team in terms of behavior and personality structure
and be able to communicate optimally with customers, for
example.
"Treat others the way they want to be
treated"
The method we would like to introduce to you is called profi-
ling³. Profiling³ makes it possible to assess other people
accurately, quickly and better. The basic rule states:
"Treat others as they want to be treated." Anyone who wants
to achieve this must, of course, first recognize
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