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Introduction - Using Profiling³ to Assess Other People with Pinpoint
                                           Accuracy
               The  aim  is  to  illuminate  people's  system  of  values  and
               emotions and to be able to immerse oneself in the imaginative
               world of the respective interlocutor:

               • As  a  salesperson,  you  address  the  customer  precisely.  You
                 choose a type-specific approach and tailor your argumentative
                 procedure,  your  objection  handling  and  your  behavior  in  the
                 closing phase to the customer type.


               • As  a  manager  or  entrepreneur,  you  will  find  the  specific
                 motivational  button  of  each  employee.  You  know  which
                 leadership  style  you  should  use  to  get  the  employee  to
                 perform  at  his  or  her  best  and  make  a  substantial
                 contribution to achieving the company's goals.

               • As  a  personnel  manager  who  knows  which  personality  can
                 best  fill  the  vacant  position,  you  are  in  a  position  to  find  the
                 right  employee  for  the  open  position.  Of  course,  the  new
                 employee must have certain skills, but he or she should also fit
                 into  the  team  in  terms  of  behavior  and  personality  structure
                 and  be  able  to  communicate  optimally  with  customers,  for
                 example.


               "Treat others the way they want to be

               treated"

               The  method  we  would  like  to  introduce  to  you  is  called  profi-
               ling³.  Profiling³  makes  it  possible  to  assess  other  people
               accurately, quickly and better. The basic rule states:
               "Treat others as they want to be treated." Anyone who wants
               to achieve this must, of course, first recognize




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