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Introduction - Using Profiling³ to Assess Other People with Pinpoint
                                           Accuracy
               A  small  example  to  illustrate  this:  You  are  preparing  for  an
               important  customer  appointment  that  is  taking  place  at  your
               company.  The  customer,  a  high-ranking  decision-maker,
               enters your office reservedly. He greets you in a low voice and
               does  not  make  eye  contact  with  anyone,  and  he  has  an
               umbrella with him. However,  the  sun  is  shining.  The  weather
               forecast says that it might start raining in the course of the day,
               but the probability is rather low.


               As  a  trained  profiler,  you  assume,  or  rather  know,  that  you  are
               dealing  with  a  rather  cautious  person  who  accurately  assesses
               and weighs risks and is averse to foolhardy experiments. You are
               wisely advised to behave accordingly in the conversation and to
               use a clever questioning technique to find out whether your initial
               assessment  is  correct.  If  this  is  the  case,  you  can  treat  the
               decision-maker the way he wants to be treated!



               About the structure of the book


               A  large  part  of  communicative  success  is  based  on
               psychology.  The  ability  to  develop  positive  chemistry  with
               different  people  and  to  establish  sympathy  for  each  other  is
               crucial  for  social  as  well  as  for  social  and  professional
               success. This is referred to as social competency or emotional
               intelligence. This is where Profiling³ comes in, and it can also be
               used  in  the  private  sphere.  Self-knowledge  and  knowledge  of
               human nature are two sides of the same coin and are helpful in
               virtually every area of communication.









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