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Vogelhuber, Scheelen - What people really want

                   Profiling³ is based on three core questions:


                   • Profiling¹: "Who am I?" (Self-knowledge)

                   • Profiling²: "What makes others tick?" (Knowledge of human nature)


                   • Profiling³:  "What  do  I  make  of  it?"  (Application  of  self-
                     knowledge  and  knowledge  of  human  nature  in  combination
                     with personality analyses in concrete interview situations).


                   These core questions structure our book: After we have

                    • explained the basics of the approach in chapter 1,
                    • In  chapters  2  to  4,  we  deal  with  these  three  core
                       questions, in order to finally
                    • describe  the  benefits  of  Profiling³  in  three  areas  of
                       application in chapters 5 to 7, namely sales, management
                       and recruiting, so that you can use the concept profitably in
                       your respective area of responsibility.

                   By the way: We, the authors, have published this book together,
                   as  a  duo.  Nevertheless,  we  want  to  contribute  our  respective
                   individual  experiences.  Of  course,  we  are  also  unique
                   individuals with different backgrounds of experience. In order
                   to be able to report on our respective personal experiences in
                   our joint book, we leave the "we" position at some points and
                   meet you as individuals to tell you stories from our respective
                   worlds  of  experience  -  you  will  find  these  marked  with  a
                   microphone icon. We have summarized important insights as
                   key  sentences  -  marked  with  the  brain  key  icon  -  and at the
                   stop sign icons you can





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