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1 - Building trust and recognizing inner drivers - the theoretical foundations of profiling³.

               To  explain  executive  coaching,  the  goal  is  not  to  develop  a
               manager or executive into a world champion in - for example -
               the long jump. Rather, the focus is on the project of testing the
               insights gained in the field of sports for their usefulness in other
               areas. It is the same with profiling: It can be helpful and useful
               to transfer methods and procedures used by the FBI and the
               Criminal    Investigation   Department     to    customer
               communication,  employee  management  and  employee
               recruiting.


               This reminds us of the World Cup summer fairy tale in Germany.
               The motivational speeches of national coach Jürgen Klinsmann
               went around the world back then. In enthusiastic and motivating
               words, the soccer coach teased top performance out of the DFB
               soccer  players.  Klinsmann  and  his  coaching  staff  were  advised
               by  the  sports  psychologist  and  mental  coach  Hans-Dieter
               Hermann, among others. He made a decisive contribution to the
               success  of  the  soccer  World  Cup  summer  fairy  tale.  In  an
               interview,  the  sports  psychologist  (Hermann  2008,  p.  133)
               expressed the opinion that everyone can achieve more than they
               think. However, in order to activate untapped potential, one must
               train and practice, practice, practice: "First and foremost, we train
               cognitive  skills,  i.e.,  processing  and  dealing  with  information.
               Concentration  on  the  point,  re-evaluating  a  situation,  switching
               gears, it's also about self-confidence, the stress level, short-term
               self-motivation after mistakes. The head can only really play well,
               so to speak, when the most important situations and processes
               are ready to be called up."


               This  reads  like  an  action  manual  for  the  successful
               salesperson or a top employee or a top executive.





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