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Vogelhuber, Scheelen - What people really want

                     strategy to open the door to his world of motivation and emotion. For
                     the  Lolli-Olli  it  was  true:  If  I  had  found  the  key  to  this  gate,  the
                     cooperation  in  the  training  succeeded  so  excellently  that  everyone
                     involved was happy and satisfied.



                   Learning from profilers: the Bonding


                   You  now  know  that   profiling3   is  based  on  building  trust  and
                   answering  the  three  core  questions  "Who  am  I?",  "How  do
                   others act?" and "What do I make of it?" The term "profiling" is
                   derived  from  the  methods  used  by  professionals  in  the  FBI
                   and the Criminal Investigation Division (CID). This may come
                   as a surprise at first, but: Isn't building up a relationship of trust,
                   for  example  in  the  interrogation  of  a  suspect,  one  of  the
                   supreme    disciplines   of   communication?   Anyone   who
                   succeeds in establishing a relationship of trust in an extremely
                   difficult and complex communication situation can be called an
                   excellent relationship manager.


                   The  Behavior  Change  Stairway  Model  used  by  the  FBI  is
                   composed of three stages: Bonding, Mission, and Influence. This
                   fixed  sequence  is  the  basis  for  successful  conversations.  Let's
                   take the example of "Negotiations": Every negotiation begins with
                   bonding, which is followed by the naming of one's own mission.
                   Only then does the "Influence" stage take place. Pro- filing³ takes
                   bonding  in  particular  out  of  this  model:  In  the  bonding  process,
                   the aim is to gain the trust of the interlocutor so that he or she
                   communicates  information  that  allows  you  to  assess  what  this
                   person really wants, what his or her goals and wishes are, his or
                   her expectations and needs. Building trust leads to the fact that
                   to you




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