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THE POWER OF READING PEOPLE

The Promoter (I)
The promoter is a master communicator, full of creativity and adapt-
ability. Always in high spirits, they radiate positivity and are brimming
with new ideas and plans. Their energy is infectious, making them natural
performers who thrive on audience engagement. Their speaking skills not
only win people over to their ideas but also to their charismatic persona.

People with this behavioral style are amiable, approachable, and have
a great sense of humor that can both captivate and entertain. They
shine under the spotlight and don’t shy away from large audiences,
drawing on their optimism and self-assurance to charm their listeners.

In moments of inspiration, the promoter can generate unique con-
cepts and envision broad possibilities, focusing more on potential
and opportunities rather than on the hurdles. However they are not
always the ones to bring these ideas to fruition, as their varied inter-
ests can lead them astray, leaving some initiatives unfulfilled. Their
optimism, while uplifting, can sometimes paint an overly rosy view
of reality, causing them to overlook the gravity of challenges.

The promoter values the excitement of new projects, connections,
and brainstorming over deep, enduring relationships. They are
driven by the thrill of the new and cherish the autonomy to manage
their schedules and pursue their spontaneous interests.

The Promoter at a Glance
• Goals: Popularity, validation, stimulating ideas

• Behavior: Spontaneous, inspiring, erratic, talkative
• Strengths: Eloquence, enthusiasm, strong contacts, humor

• Limitations: Superficial, unreliable, disorganized
• Impression on others: Exciting, entertaining, self-centered

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