Page 130 - Act! Marketing Automation User Guide

Drip Marketing Act! v21

We have now completed every branch of our workflow, except for the actions that will follow
nd
the 2 Attempt Email step.

Because we want to follow the same pattern that we have established previously, we will
want the program to wait 1 week, then make a decision as to whether the contacts have
now opened the email or not, and also whether they clicked the link or not.

This means in terms of how our workflow will look, we will need to repeat everything we
nd
have just created below the first email step. So the 2 Attempt needs to lead to a
Decision on whether the contacts have opened the email, which in turn leads to two
Decision steps as to whether they have clicked on the link or not. The only exception will
be if a contact did not open the email or click the link on the second attempt.

NOTE: Don’t forget to change the time interval to 1 Week.

Repeat all the instructions we have just went through until your workflow looks like this:

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