Page 31 - Jewish News_may2021

ISRAEL & THE JEWISH WORLD May 2021 31

Expanded and reimagined ANU - Museum of the ANU - Museum of the Jewish People...continued from previous page ed in 1978 as The Diaspora Museum, explores Jewish heroes.
like to further discover that will be
personal typewriter. Among the fea-
Jewish People in Tel Aviv opens to the public tured artwork is Kabbalah art and con- included in an email sent following setting as a main goal to tell the story tion is relaunched and reintroduced as
And today, the world-class institu-
their visit. Additionally, the museum
of Jewish communities in the diaspora,
temporary Judaica jewelry as well as
select pieces from the Nevzlin family – in partnership with Geni.com – has thus connecting Israelis to their past. ANU - Museum of the Jewish People,
collection. developed a customized app, MJP & It was later renamed The Museum of complete with a new identity and logo.
The exhibition also features a suite Me, that enables users to see if and the Jewish People at Beit Hatfutsot to By adding ANU to its formal name, the
of engaging, fun and immersive ex- how they’re related to famous Jews reflect its new mission to tell the com- museum embraces broader inclusion
periences and displays, delivering the across the ages; and if these icons are plete story of the Jewish people, em- and representation, bringing people of
part of the exhibition where phasizing identity and culture. all backgrounds together as one. The
visitors can find their loca- In 2016 – in what was the first refreshed branding features blue and
tion in the galleries to learn phase of the just-completed expansion white, symbolic of the colors of the
more about them. Patrons can project – the museum opened a new State of Israel, along with iconography
even discover if they’re re- wing with four galleries, including the that is flexible in both Hebrew and En-
lated to any other visitors in Alfred H. Moses and Family Syna- glish.
the museum at that moment, gogue Hall, which displays world-re- For more information about ANU -
creating immediate personal nowned synagogue models; and the Museum of the Jewish People, its new
connection. Tamar and Milton Maltz Family Gal- core exhibition and all of its programs
“We’ve been looking lery, which features a fully interactive and offerings (in-person and online),
ANU - Museum of the Jewish People - Second Floor forward to this day for 10 exhibit for children and families that visit anumuseum.org.il.
Jewish story at your fingertips. Digital years,” said Dr. Orit Shaham-Gover,
interactives invite visitors to “cook” the museum’s chief curator. “It’s been
and discover traditions and innova- an intellectual and emotional journey,
tions in Jewish cuisine from famed and we are so thrilled to illustrate the
chefs, collaborate in creating an orig- story of the Jewish people in its entire- Market expertise.
inal work of art, explore the wisdom ty, from past and present to the future.”
and lessons from the Talmud, or simply The museum’s new expansion – Concierge service.
navigate the endless universe of prom- designed by Gallagher & Associates
inent Jews and their significant contri- – also houses the Andrew H. and Ann
butions to humankind. Users can also R. Tisch Center for Jewish Dialogue, “We were so lucky to get Rob Krasow as our agent. He was so professional,
create their very own songs mixing established as both a physical space helpful, and supportive even during stressful times. We would recommend
tracks by Jewish musicians across all and virtual platform that encourages Rob in a heartbeat.” – Karen P.
genres, and use VR headsets to journey respectful, ongoing discourse about
to hear lullabies from various Jewish critical issues at the core of Jewish life
cultures across the centuries. today. Additional expansion highlights
Continuing the institution’s long- include a spectacular open-air rooftop HABLO ESPAÑOL
standing commitment to experiential terrace that offers stunning views of the MOBILE 941.363.6507
storytelling and innovation, ANU - city of Tel Aviv and the Mediterranean OFFICE 941.349.3444
Museum of the Jewish People utilizes Sea. RobertKrasow@michaelsaunders.com
radio frequency identification (RFID) Museum history and branding RobertKrasow.michaelsaunders.com 5100 Ocean Blvd | Sarasota, FL 34242
technology to allow visitors to tag Located on the campus of Tel Aviv
favorite experiences or areas they’d University, the institution was found-

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