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                  608                   CHAPTER 15   RISK AND INFORMATION
                                        two properties of probability just described. However, different decision makers might
                                        have different beliefs about the probabilities of possible outcomes of a given risky
                                        event. For example, an investor more optimistic than you might believe the following:
                                         • Probability of A   0.50 (there is a 5 in 10 chance that the stock’s value will go
                                           up by 20 percent).
                                         • Probability of B   0.30 (there is a 3 in 10 chance that the stock’s value will stay
                                           the same).
                                         • Probability of C   0.20 (there is a 2 in 10 chance that the stock’s value will go
                                           down by 20 percent).

                                        These subjective probabilities differ from yours, but they still obey the two basic laws
                                        of probability: each is between 0 and 1, and they add up to 1.


                                        EXPECTED VALUE
                                        Given the probabilities associated with the possible outcomes of your risky invest-
                  expected value  A     ment, how much can you expect to make, that is, what is the expected value of the
                  measure of the average  investment? The expected value of a lottery is the average payoff that the lottery will
                  payoff that a lottery will  generate. We can illustrate this with our Internet stock example:
                  generate.
                                                    Expected value   probability of A   payoff if A occurs

                                                                      probability of B   payoff if B occurs
                                                                      probability of C   payoff if C occurs

                                        Applying this formula we get
                                                 Expected value   (0.30   120)   (0.40   100)   (0.30   80)

                                                                 100
                                        The expected value of your Internet stock is a weighted average of the possible pay-
                                        offs, where the weight associated with each payoff equals the probability that the
                                        payoff will occur. More generally, if A, B, . . . , Z denote the set of possible outcomes
                                        of a lottery, then the expected value of the lottery is as follows:

                                                    Expected value   probability of A   payoff if A occurs
                                                                      probability of B   payoff if B occurs    . . .
                                                                      probability of Z   payoff of Z occurs

                                           As in the coin tossing example, the expected value of a lottery is the average pay-
                                        off you would get from the lottery if the lottery were repeated many times. If you made
                                        the same investment over and over again and averaged the payoffs, that average would
                                        be nearly indistinguishable from the lottery’s expected value of $100.

                                        VARIANCE

                                        Suppose you had a choice of two investments—$100 worth of stock in an Internet com-
                                        pany or $100 worth of stock in a public utility (an electric company or a local waterworks).
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