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                                                             15.2 EVALUATING RISKY OUTCOMES                     613


                                                                                                  Utility
                                                                                        C         function
                                               320
                                      Upside
                                      of lottery
                                                                      B
                                               230
                                   Utility  Downside  190              D
                                     of lottery

                                                   A
                                                60



                                                  0 4                54                104
                                                           Income (thousands of dollars per year)

                       FIGURE 15.5    Utility Function and Expected Utility
                       Your utility if you take the job with the established company will be 230 (point B). If you take
                       the job with the start-up, there is a 0.50 probability that your utility will be 320 (point C, if you
                       earn $104,000) and a 0.50 probability that your utility will be 60 (point A, if you earn $4,000),
                       yielding an expected utility of 190 (point D). Because your utility with the established company
                       is greater than your expected utility with the start-up company, you will prefer the offer from
                       the established company.


                         Figure 15.5 shows how we would use a utility function to evaluate your two job
                      offers:
                       • Your utility at the established company corresponds to point B, where you receive
                         an income of $54,000 and achieve a utility of 230—that is, U(54,000)   230.
                       • Your utility at the new company when you do not receive a bonus corresponds
                         to point A, where you receive an income of $4,000 and achieve a utility of 60—
                         that is, U(4,000)   60.
                       • Your utility at the new company when you receive a bonus corresponds to
                         point C, where you receive an income of $104,000 and achieve a utility of
                         320—that is, U(104,000)   320.
                       • Your expected utility at the start-up company (i.e., the expected value of your  expected utility  The
                         utility levels if you worked there)   [0.5   U(4,000)]   [0.5   U(104,000)]    expected value of the utility
                         (0.5   60)   (0.5   320)   190. This corresponds to point D.           levels that the decision
                                                                                                maker receives from the
                      More generally, the expected utility of a lottery is the expected value of the utility levels  payoffs in a lottery.
                      that the decision maker receives from the payoffs in the lottery. Thus, if A, B, . . . , Z
                      denote a set of possible payoffs of a lottery, then the expected utility of the lottery is
                      as follows:

                                Expected utility   probability of A   utility if A occurs
                                                  probability of B   utility if B occurs    . . .  (15.1)
                                                  probability of Z   utility if Z occurs
   634   635   636   637   638   639   640   641   642   643   644