Page 10 - Essentials of Human Communication

Contents ix

13 14

The Informative Speech 262 The Persuasive Speech 286

Guidelines for Informative Speaking 263 Goals of Persuasion 287
Center Information on the Audience 263 Guidelines for Persuasive Speaking 288
Limit the Information 263 Focus on Your Audience 288
Adjust the Level of Complexity 264 Ask for Reasonable Amounts of Change 288
Relate New Information to Old 264 Anticipate Selective Exposure 288
Make the Information Easy Adapt to the Culture of Your Audience 289
to Remember 264
Follow a Motivated Sequence 289
Supporting Materials 265 Supporting Materials 290
Examples, Illustrations, and Narratives 265 Logical Appeals 290
Testimony 266 Emotional Appeals 292
Numerical Data 266 Credibility Appeals 294
Definitions 267
Additional Forms of Support 267 Three Types of Persuasive Speeches 297
Persuasive Speeches on Questions of Fact 297
Presentation Aids 268 Persuasive Speeches on Questions of Value 300
Types of Presentation Aids 268 Persuasive Speeches on Questions of Policy 304
Using Presentation Aids 271
Computer-Assisted Presentations 271 Summary of Concepts and Skills 306
Key Word Quiz 307
Three Types of Informative Speeches 276 MycommunicationLab™ 307
Speeches of Description 276
Speeches of Definition 281 SpeCiaL FeatureS
Speeches of Demonstration 282 Communicating Ethically Appeals to Emotions 294
Test Yourself How Credible Are You? 295
Summary of Concepts and Skills 284
Key Word Quiz 284 Video Choice Point Planning for Success 296
MyCommunicationLab™ 285 Public Speaking Sample Assistant Special Occasion Speeches
Largely Persuasive 298
SpeCiaL FeatureS Skill Development Experience Developing Persuasive
Communicating Ethically Speaking Ethically 263 Speeches 299
Video Choice Point Interfaith Meeting 265 Skill Development Experience Preparing a Persuasive
Skill Development Experience Supporting Statements 265 Speech 300
Skill Development Experience Evaluating Testimony 266 Public Speaking Special Assistant An Excellent Persuasive
Test Yourself Using Presentation Software 271 Speech 302
Public Speaking Sample Assistant Special Occasion Speeches
Largely Informative 275
Public Speaking Sample Assistant An Excellent Informative glossary 308
Speech 278 Bibliography 326
Skill Development Experience Preparing an Informative index 342
Speech 280 Credits 357