Page 90 - Essentials of Human Communication
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                                                                              Verbal Messages









                             Messages in the Media            Objectives                             Listen to the Audio Chapter
                                                                                                     at MyCommunicationLab
                      The television sitcom The Big Bang Theory   After reading this chapter, you should be able to:
                      provides humorous illustrations, as do many
                      such shows, of the different ways in which   ➊   Paraphrase the eight principles of verbal messages and use their skills
                      people use language. Here we have an       components in your own communication.
                      assortment of physicists and engineering   ➋   Define and distinguish between-disconfirmation-and-confirmation-and
                      types who have little ability to use language   use appropriate cultural identifiers, without sexism, heterosexism,
                      to communicate about feelings, relationships,   racism, and ageism.
                      and the practical issues of the day, topics we   ➌   Explain the five ways in which language can distort thinking and apply
                      address in this chapter.                   the suggested guidelines for communicating more logically.











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