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Principles of Verbal Messages   73


                                                                    CoMMuniCating ethiCally


                      lying

                      Lying occurs when you try to make others believe something is true that
                      you believe is untrue (Ekman, 2009; Knapp, 2007; Burgoon & Hoobler, 2002).
                      You can lie by commission (i.e., by making explicitly false statements) or by
                      omission (i.e., by omitting relevant information, thus allowing others to
                      draw incorrect inferences). Similarly, you can lie verbally (e.g., in speech or
                      writing) or nonverbally (e.g., wearing an innocent facial expression instead   ethical Choice point
                      of acknowledging the commission of some wrong, or nodding knowingly    Of course, not all lies are easy to classify as ethical or unethical. For exam-
                      instead of expressing honest ignorance) (O’Hair, Cody, & McLaughlin, 1981).   ple, what would you do in each of these situations?
                      Lies range from “white lies” and truth stretching to lies that form the basis
                      of relationship infidelity, libel, and perjury. Not surprisingly, lies have ethical    ●	  Would it be ethical for you to lie to get what you deserve but couldn’t
                                                                               get any other way? For example, would it be ethical to lie to get a
                      implications.                                            well-earned promotion or a raise?
                          Some lies may be considered ethical lies, lies that are commonly
                      accepted by society as harmless, right, and even as having some good    ●	  Would it be ethical for you to lie to your relationship partner to avoid a
                      effects (e.g., lying to a child to protect a fantasy belief in Santa Claus or the   conflict and, perhaps, splitting up? Would it make a difference if the is-
                      tooth fairy, or publicly agreeing with someone to enable the person to    sue was a minor one (e.g., you were late for an appointment because
                      save face). Some ethical lies may even be considered to be required    you wanted to see the end of the football game) or a major one (e.g.,
                      (e.g., lying to protect someone from harm or telling the proud parents    continued infidelity)?
                      that their child is beautiful). Other lies are clearly unethical, for example,    ●	  Would it be ethical for you to lie to get yourself out of an unpleasant
                      lying to defraud investors, to falsely accuse someone of a crime, or to    situation? For example, would it be ethical to lie to get out of an
                      slander someone.                                         unpleasant date, an extra office chore, or a boring conversation?





                                 Video Choice point
                                 Homecoming Party
                                 Margo and Luis have been good friends for several years. Recently, Luis asked Margo to go
                       with him to the homecoming party at their school. Margo isn’t sure what this invitation means—are they
                       going as friends, is this a date, does Luis want to change their relationship from friendship to romance? Margo
                       wants to resolve this ambiguity and uncertainty and find out Luis’s intentions without jeopardizing their
                       friendship. She considers the topics covered in this chapter as she contemplates her communication choices.
                       See how her choices play out in the video “Homecoming Party”.
                            Watch the Video “Homecoming Party” at MyCommunicationLab





                      polite and more indirect in giving orders than are men; they are more likely to say, for exam-
                      ple, “it would be great if these letters could go out today” than “Have these letters out by
                      three.” Men are more likely to be indirect when they express weakness, reveal a problem, or
                      admit an error. Generally, men will speak indirectly when expressing meanings that violate
                      the masculine stereotype (e.g., messages of weakness or doubt or incompetence). Women’s
                      greater politeness is also seen in the finding that women express empathy, sympathy, and
                      supportiveness more than men. Women also apologize more than men, and both women and
                      men make most of their apologies to women.

                      Politeness Online  Internet communication has very specific rules for politeness, called
                      netiquette (Kallos, 2005). Much as the rules of etiquette provide guidance in communicating
                      in social situations, the rules of netiquette provide guidance in communicating online, and
                      they concern everyone using computer-mediated communication (CMC). These rules are
                      helpful for making Internet communication more pleasant and easier and also for achieving
                      greater personal efficiency. As you review these guidelines think of how you might apply
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