Page 67 - be'ah Annual Report

be’ah’s 4Rs of Reuse - Novel Reuse Center
Waste Management

Waste diversion is the process of diverting reusable or municipal solid waste diversion methodology and In a novel step towards waste diversion that also opening up opportunities for economic growth
recyclable waste away from landfills, so as to reduce achieve a diversion rate of 80% by 2030. This strategy involves young Omanis and academia, be’ah and by providing a resource flow for recyclable
to volume of waste and also add to the life cycle of takes a two-pronged approach. Sultan Qaboos University (SQU) have joined hands materials and closing the loop of circularity.
goods and items perceived as waste to be completely to establish a Reuse Center on the university
disposed. One, it allows a remarkable quantity of waste premises. The center’s purpose is to accept and The center will enable SQU promote campus
to be sustainably and environmentally used. sell reusable items donated from the Omani sustainability and encourage active participation
It happens that of the total waste generated, Two, it maximizes economic returns while community including the public, schools, charity by staff, students, and surrounding communities in
some percentage always has some usability reducing dependency on landfills and providing organizations, and commercial institutions. It green initiatives on waste reduction and reuse. These
left like old tires, paper, plastic and metal opportunities to the power generation industry. gives a second life to these items by refurbishing social and economic activities, in turn, will optimise
which can be re-processed or repurposed. them and reintroducing them into the market. in-country value by hiring and training Omanis
Irrecoverable items will be passed on to recyclers, with special needs and from low income groups.
be’ah has re-interpreted the four Rs (Reduce, Reuse,
Recycle and Recover) for its waste management
strategy as it aims to implement a long-term

Reuse Center Concept

Reduce - Targeting Lower
Waste Generation Item sorted at
Reuse Center
be’ah strategic objective is to reduce per capita perceptive and more informed about the damage
waste to less than 1kg per day by 2040. This, can be to global environment. It is more than willing
achieved through its current and future initiatives to use its energies towards this cause and this
to reiterate the ideologies of reduce, reuse and is why be’ah team sees a sincere and fruitful
recycle through school curriculum and by raising partnership with the younger generation.
environmental awareness and sensitivity.
The younger generation is more receptive, End of Sustainable Repair or
item life Redesign
Economic
Foundation

Item sale Display at
Reuse Shop

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