Page 11 - OCS Workbook - Day 1 Suggested Solutions (May 2018)

SUGGESTED SOLUTIONS

Opportunities Threats

• Asian market expected to show • Erosion of brand by price cutting.
significant growth, especially in China • Damage to brand if fails to release
• Scope to expand internet sales. enough new products.
• Ongoing development of omni-channel • Damage to brand due to
strategy. CSR/environmental problems.
• New product lines – e.g. jewellery, • Damage to brand due to quality issues.
watches, clothes, shoes. Bags are only • Foreign exchange risk re overseas sales
30% of this sector. (trades in 7 currencies).
• Scope to refine and enhance store • Market maturity / saturation
network.
• Investment in aftercare and call centre
operations.
• Investment in distribution centre(s).
• Opportunity to target the male market.

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