Page 167 - Microsoft Word - 00 P1 IW Prelims.docx

Corporate failure

Long-term survival and the product

lifecycle

Maturity

Sales Growth

Decline

Intro

Time

Risk at each stage:

 New  Industry  Risk  Costs such as
product size decreases decommissioning
unknown
 Revenue  Strategy not
low  Market recognised product
share to will go into decline
 Spending
high gain
unknown

 Spending
high

 Future success dependent on understanding and responding
to these risks.

 Different CSFs and KPIs will emerge at different stages

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