Page 131 - My Marketing Sucks Book

We found our clients to be just like us. They are business owners and operators
that wanted to succeed SO BAD they could taste it. These are the people who

wake up every morning with a knot in their stomach because they want to win SO
BADLY. Our clients picked the fitness industry because their burning desire was to
help people look and feel great. It’s not about sales; it’s about service… the
greater good.

You’ll never learn these things about YOUR John Smith until you spend time
talking to and getting to know you own customers. While face to face or over the
phone is the best way to understand your client emotionally and factually, the
ability to periodically survey them is also highly effective.

Most of our clients believe they're going to get yelled at, scolded and hear a list of
things that are wrong with them. On the contrary, they will tell you what you're

doing right and more about John Smith then you’ll ever realize.
You’ll want to ask your customers questions like

● How long were you thinking about buying before you bought from us?
● When you first got serious about buying where did you look for more
information?
● Who did you ask for help?