Page 136 - My Marketing Sucks Book

points will provide helpful reminders to your team to stay focused on what is

important to the caller.
It's not that hard to create talking points and even easier to get used to using
them as part of your daily routine. Think of a couple of probing questions to make
sure to ask callers about what's important to them.

Here are a few basic ones -

1. How did you find us?
2. What made you reach out today?
3. Our customer have found w, x, y and z to be important to them when using
similar products. Are any of these important to you?
4. If I could give you a sample would you be interested trying it out?

While perhaps a bit awkward at first, in no time your team will have informative
and professional conversations with everyone - whether over the phone or face

to face.

Your Unfair Advantage #22:

Your Unique Selling Points (Coupled With Your Customer’s Hot Buttons)

Will Be Used Everywhere in Your Marketing & Advertising

Now, here's the beauty of doing it right...
Once you have created your talking points using your USP’s and your prospects
Hot Buttons, it can be converted easily into a powerful email message or

messages.
Save your Talking Points as a template. This way every time you receive an
inquiry, you can use it to send a personal email that you know will catch their

attention. Eventually you will be able to set it up as an auto response as part of
your money-making website when someone provides their email and grabs one of
your low-risk offers.

Are you seeing how all of this is piecing together into a strategy and system to
save you time and boost your bank account? There is a method to our madness!

Picture this…
● Someone lands on your revised website that speaks directly to your
John Smith. It makes them say to themselves - “That’s ME they're