Page 138 - My Marketing Sucks Book

customers (if it’s just you, no problem!)

Step 2) You want to review that list from Chapter 10 and Mastermind it,
together.

Step 3) Select the products or services that you feel are likely to be the
most well received by your customers. Like McDonalds added fries to the
burger order, the deli owner may suggest chips with the sandwich or the
online jeweler should suggest a gift wrap option.

Step 4) Have the group select the best 2 or 3 from your entire list. To
become great at up-selling requires it to become a habit and part of your
daily routine. Start slow and expand going forward.

Step 5) If you have several people involved, set up a fun contest to get
started. Maybe most up-selling sales for the week with a small prize to the
winner. If it’s just you running the shop, make sure to set your own goal

and reward yourself once you hit it.
When you and your team work together to help and encourage each other, you’ll
watch your revenue rise by 5%, 10%, 15% and more!

When it comes to up-selling always remember - The answer is always NO, until
you ask!

Getting Customers to Last Longer Isn’t Rocket Science

Achieving exponential growth comes from incrementally improving the 3 ways
you grow your business. The first two - getting more customers and getting them
to spend more money with you - are sales based. The final key area is in
retention. What can you do to make your existing customers keep coming back

and lasting longer?
Probably the single most important way to improve your customer retention is to
brutally examine what it’s like to BE your customer. Take a hard look at what your
‘John Smith’ sees through her eyes and experiences when doing business with

your company, your staff and with you.
Follow your grandmother’s advice and treat others they way you would like to be
treated. Good ‘ole common sense is all that is! It ain’t rocket science and you

don’t have to be a genius to bring empathy and kindness to your core philosophy.
The simple things like verbal and/or email Thank You’s after a purchase is a good
place to start. So is conducting a Customer Survey from those who bought from
you in the last 12 months. It’s perfect place for them to anonymously share their