Page 142 - My Marketing Sucks Book
P. 142
to Save Time, Money and Your Sanity!
Time and time again we’ve watched business owners and marketing managers
scramble to get a New Year’s Resolution promotion together on December 15th
or a Black Friday 3 Day Event off the ground on November 10th.
You can imagine our frustration as we witness the same thing over and over again
- last minute overspending, less than high-quality work and adequate time to
promote and get the word out, resulting in an underperforming campaign.
There is also a technical term for what we just described.
It’s called Pissing Your Money Away.
You Work Too Hard For Your Money To Just Piss It Away!
Take the upfront time to create a well thought out Annual Marketing Plan. It will
pay you back fifty times over in saving you time, money and your sanity.
Here is a peek at one of the ‘simple’ versions we are talking about:
