Page 144 - My Marketing Sucks Book

trained people in the industry - and still FAIL! Isn’t that a horrible realization?
Because in the end, it comes down to being easily found by those who are looking

for you, your services and products.

Here’s what we can do about that to assure SUCCESS and avert FAILURE. It begins
and ends today with your getting found quickly and easily online. And the best

way to be found online is to make sure you are adored by The Almighty Google.

When someone is actively looking for you online - either for your business,
service, concept or products - you must make sure Google knows that you not

only exist, but are also one of the best choices to be recommended by them. This
is what is known as having a very strong organic placement with Google.

The first place to begin assessing how well loved you are with Google, is to

conduct an experiment. We will do exactly what a prospective client would do
when they go to Google for information. By doing this, you’ll immediately see
what your potential clients see when they are searching.

Your Unfair Advantage #24:
Embrace Google and Work To Ultimately Achieve

Top Listing With Your Most Important Keyword

The first page results someone gets when they type in “Dentists in Santa Rosa
CA”, for example, is where YOU want to appear if YOU are a dentist located in
Santa Rosa.

Are You The Best Kept Secret in Town?
Here is an example: Let’s pretend you are a Beauty Salon in Atlanta, Georgia.
Google will give us about 10 to 15 results for page one. Don’t even worry about

page 2, 3, or 4, as very few people go past page one.

Here is what you’ll see when you type in “Beauty Salon Atlanta GA”: