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honest opinions about what you are doing well - and even more importantly

where you can do a better job.
Your goal over time is to create a community of ‘raving fans’. Teach yourself and
your team to practice the art of under-promising and over-delivering. In fact, it
should be your mantra.

When you the simple things exceptionally well:

● Be ‘John Smith’ for a day,
● Practice the Golden Rule,
● Bring empathy and kindness to your communication,
● Heartfelt ‘Thank You’s’

Guess what happens in a very short period of time when you apply these
principles? The customer who historically buys from you for a month now comes
back again and again for 6-12 months. That business whose average client lasts a

year, now last 18 months, 2 years or even longer.
We told you small, incremental growth of just 10% improvement will have a big
impact on your financial success. When it comes to customers lasting longer, you
can see an easy improvement of 10% and most of our client’s see 20% to 30%+
within just a year.

Remember to keep everything you do through the prism of your customer’s eyes.
When you do, you cannot fail. In fact, you may be surprised and succeed faster
than you could ever imagine and beyond wildest dreams.

Chapter 26. Putting Drip Marketing to Work For You

Throughout the book, we have shown you real-life examples of how and where

we put marketing to work for various businesses. Regardless of type of business,
using drip marketing as part of your overall marketing strategy has a significant
and measurable positive impact on your bottom line.

Over the years, we’ve worked hard on helping our clients implement and stay
focused on this powerful, money making strategy.