Page 137 - My Marketing Sucks Book

talking about!” You’ve successfully interrupted them!
● As they scan your Home page, they see headlines that hit their Hot
Buttons and your Unique Selling Points. They stay on the page and
you’ve begun educating them.

● They see a low-risk offer that will give them something helpful to help
make their buying decision easier and drop in their email and first name.
● Automatically, your sales and drip marketing system delivers the free
offer, saves the email address and name, and sends out the next day the
email that you created from your talking points.

Trust us; it gets even better once you start making these small, incremental
improvements.

And of course, this same information will be used if your business is brick and
mortar and you welcome in visitors. Starting today, you can be assured of your
foot traffic having a much better experience once you’ve mastered making their
visit all about them - their wants, fears, and desires.

When you start communicating properly with your visitors you will start to notice
both body language and a look from them that evokes “Wow, you really

understand my frustrations, what’s important to me and what I am looking for.”
Make Incremental Improvements to Your Upselling System

The improvements you make to your first points of contact will have a profound
impact on your lead generation and new customer sales. Let’s now shift our focus
to a few things to get started on improving your Up-Selling system.

You’ll need to go back to Chapter 10 and quickly grab some of those ideas that
you had about up-selling your current customer base. It’s time to start
implementing them.

Don't sweat this one!

Remember, we're not trying to increase these sales by 50%+, just the 10% growth
we have set out as our first goal in your Exponential Growth Chart. You are not
trying to up-sell everybody with whom you’ve ever done business. If you're
beginning today just be better moving forward and don't worry about what you
did or didn’t do last week, month or year.

Here’s an idea almost as simple as “Would you like fries with that?" You can
implement starting today! Just follow a few steps and guidelines:

Step 1) Get everyone on your team together who deal directly with your