Page 134 - My Marketing Sucks Book

Your job as an owner, entrepreneur, marketing guru or supreme ruler is to focus

on and zoom in on incremental improvements to your business.
What you going to find out is if you apply the principles and systems we have

shared with you into your daily routine you and your team will see not just 30%
revenue growth, but more like the 100%+ you saw with our restaurant business
owner.

Start With Improvements to Your First Points of Contact
While there are many ways you come in contact with the public, focus initially on

the big three - when people call, click or come in.
For each of these, you want to have your response and your marketing setup to
be clear, compelling and consistent - no matter how it is they reach out to you.
What they hear on the phone should match what they see on your website. What

they see on your website should be the same they receive in reply to an e-mail.
By being consistent, clear and concise, you will do a better job than your

competitors; many of whom provide conflicting and confusing information. By
building your case following what we’ve shown you throughout this book
(Remember, it’s all about THEM and has nothing to do with YOU), you will be well