Page 145 - My Marketing Sucks Book

Google Ads - These Pay Per Click ads currently appear at the top and bottom of
the page. They used to also run down the side, but at this moment, Google is not

placing them on the sides. We assume Google can charge more per click for only
selling this high quality real estate. If you wish, you may buy some of these spots
as it’s a good way to drive local traffic to your website using the ‘keywords and
phrases’ that are being typed into the search bar.