Page 150 - My Marketing Sucks Book

sharing these particular posts more than others.
● Using a Facebook feature known as boosting, Sam started spending
money on this form of paid advertising.
● He increased his daily spend until her reached a point maximum returns

on those Likes and Shares.
● In less than a year, Sam had over 18,000 Likes and Followers for BOTH of
his Texas locations
As a result of using social media boldly and prominently, Sam has developed huge
website traffic, as well as a tribe who is engaged and connected.

When a national fitness chain moves into town, most competing gym owners
would run and hide. Not Sam. He literally purchased the building across the

street from this giant and moves his club in there.

I said “Dang Sam, that takes some big brass ones.” He said, “Not really. They
can’t do what we do. They will be spending all their corporate dollars getting
people thinking about fitness. When those men and women come out to check
out the new guy in town, we will divert and capture them with our outstanding

system!”

That is so cool.

Social Media Is Here To Stay - Embrace It

Without social media behind Sam, this isn’t possible. When Sam puts a picture on
his Facebook or Instagram of a happy client, not only do his 18,000 friends see it,

but so do their 1000+ friends. It is the easiest way to go ‘viral’.

Sam places paid ads on Facebook targeting everyone within 10 miles of his front

door that have any interest is health, weight loss, fitness and nutrition. They see
Sam’s ad, click on it and in a few seconds are perusing his powerful website.

This strategy works whether you’re a one person operation or a national chain
with 1,547 locations. The problem is the big chains can’t steer, pivot and turn as
easily as a small business can. Advantage: Small business.

Don’t let a day go by without investing a small amount of time into understanding
and implementing social media into your world. Most of our older clients hire
their kids as ‘social media managers’. They know it intimately and work it
efficiently.